Vistaar Momentum Continues with New Business, Strong Fiscal Growth and a Healthy Pipeline

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Leading Provider of Price Management and Optimization Software Announces Another Record Year

Vistaar’s pricing experts have worked hand-in-hand with our team to manage our complex requirements and incorporate respective best practices so the intricacies of our business are reflected in the solution

Vistaar Technologies, a leading provider of pricing software for sales, marketing and finance groups today announced strong results for 2009. The company continued its track record of impressive growth with another year of record bookings. This growth has been fueled both by new customer acquisitions as well as additional investments by existing clients. The company also announced that it continues to carry out an aggressive expansion plan, which began late last year, to service a robust pipeline of opportunities in 2010.

Vistaar 2009 Highlights:

Target Verticals: Vistaar bolstered its position as the price management solution of choice for large and complex B2B companies in high-tech, industrial manufacturing, life sciences, and beverage industries.

Differentiated Offering: Clients and industry analysts agree: Vistaar’s pricing domain expertise paired with its highly flexible solution delivers unmatched time-to-value for companies with complex pricing environments. Vistaar is well-suited for companies requiring more advanced and configurable capabilities in addition to the standard waterfalls, analytics, and workflow found in most pricing solutions.

Pipeline Health: Vistaar’s strong results in 2009 are reflective of an unprecedented level of sales activity during the period, which has also created a strong pipeline of new business opportunities for 2010.

Pricing Thought Leadership: Vistaar hosted quarterly web seminars and several regional conferences, which featured a distinguished lineup of price science experts, pricing practitioners, industry consultants, and authors.

Awards and Recognition: Vistaar was once again recognized by a leading analyst firm as a top pricing software vendor with the widest breadth of applications across price management, optimization, and CRM analytics.

“Vistaar’s Pricing Solution has tremendous flexibility that allows us to model multiple areas of our business throughout our product’s lifecycle. This has been particularly valuable given the long cycle and complex nature of our products,” said Darren Huxol, VP/Marketing Operations Leader of GE Aviation. “Vistaar’s pricing experts have worked hand-in-hand with our team to manage our complex requirements and incorporate respective best practices so the intricacies of our business are reflected in the solution,” added Mr. Huxol.

“In 2009, Vistaar strengthened its position as the preferred price management solution for large and complex organizations that require flexibility and configurability to attain maximum value. We also leveraged this differentiation to enter new verticals, such as the spirits and wine industry, where we deployed groundbreaking pricing solutions that simply aren’t possible with other pricing tools,” said Sandy Tungare, chief executive officer of Vistaar. “Our agenda for the first half of 2010 includes new and enhanced product releases in the areas of deal and price list management that will truly move this market forward,” added Mr. Tungare. “We look forward to another year of shared success with our customers, as we continue to deliver on our promise to provide measurable value and sustainable results through pricing expertise and innovation.”

About Vistaar Technologies, Inc.
Vistaar is a leading provider of pricing software for sales, marketing and finance groups. Vistaar’s pricing software enables companies to achieve pricing best practices through price analytics, price optimization, price list management, and deal management. Vistaar works with the best companies in the world to transform pricing operations into a strategic advantage. For these companies, Vistaar pricing software drives measurable price and margin improvements that deliver profitable growth and maximum shareholder value. Contact Vistaar at +1 973.581.6300.

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Scott Buckley
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