For all of us in the interactive media business, 'the times - they are a changin'. And the operations side of the business – the people who have to implement these changes - are all too often the last to know.
San Francisco, CA (PRWEB) February 25, 2010
As the interactive advertising industry struggles to make sense of complex government regulation some of the stand-out questions include:
- What are the emerging standards for privacy and interactive ad targeting?
- How are these standards impacted by the convergence of media and conflation of traditional media roles?
- How is consumer opinion used and misused in public policy discussions?
- What should the operations side be thinking about to help protect the business side from the law of unintended consequences?
“For all of us in the interactive media business, 'the times - they are a changin'. And the operations side of the business – the people who have to implement these changes - are all too often the last to know,” says online media veteran and privacy expert, Alan Chapell who will explore the delta between innovation and regulation at the next AdMonsters US Leadership Forum in New York on April 15, 2010.
Alan Chapell began his career as Director of Sales and Marketing at a boutique direct marketing agency in Stamford, Connecticut before moving to New York based Jupiter Research, an Internet research firm focusing on the consumer Internet economy. After his tenure at Jupiter, Chapell helped productize DoubleClick's research product suite. He focused on DoubleClick's Advertising Effectiveness products, which measured the brand impact of online advertising. Chapell later worked with email marketing firm Yesmail, a division of infoUSA and Cheetahmail, now a division of Experian, where he worked as an evangelist of email marketing, and helped clients with issues of privacy and deliverability.
Since founding Chapell & Associates in 2003, his firm has helped over 50 marketing and media companies craft their interactive privacy and data strategy. Chapell is widely recognized as a thought leader on interactive ecosystems, affiliate marketing, behavioral targeting, mobile, privacy and interactive media. He is on the board of the Network Advertising Initiative, Chairman of the NYC chapter of the IAPP, Chairman of the Mobile Marketing Association’s (MMA) Privacy and Preferences Committee, and a member of the MMA’s Consumer Best Practices Committee.
The next AdMonsters US Leadership Forum will feature Alan Chapell's keynote address and a full day of in-depth seminars and workshops that delve into the key challenges facing the online advertising operations and technology community. Registration is exclusively for senior members from across the online ad operations community typically senior directors or vice presidents of ad operations who have over five years experience in the industry.
For more information please visit: http://www.admonsters.com/event/ag-us-9
Founded in 1999, AdMonsters is the only professional association dedicated exclusively to online advertising operations and technology.
By maintaining their exclusive focus on ad operations, AdMonsters provides a much richer forum than broad industry trade shows. AdMonsters participants are all direct peers, and they focus on specific, technical, actionable topics such as ad serving and related technologies, rich media, video advertising, the trafficking process, workflow optimization, inventory and yield management, advertising product development, best practices in policies and procedures, and industry standards. AdMonsters is about real conversations, real learning, and real best practices, participants come away with immediately actionable solutions that provide real value.
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