Fourth Annual TV of Tomorrow Show Announces Executive Speakers in Interactive TV, Cable, IPTV and Content - March 3-5 in SF

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Hear Speakers from A&E Television, Boxee, Bravo, Brightcove, CableLabs, Cablevision, Dailymotion, DirecTV, DISH Network, Microsoft, NBC Universal, Panasonic, Revision3, Roku, Showtime Networks, Starcom Worldwide, Starz Entertainment, Syabas, thePlatform, TiVo, Time Warner Cable, Twitter, Verizon FiOS, and Yahoo! as they Discuss Entertainment Marketplace Realities and Industry Innovations Around Interactive TV For Consumers

The TV of Tomorrow Show, (, the leading global conference for the interactive television (iTV) industry, being held March 3-4, 2010 in San Francisco, has announced its program line-up. Now in its fourth year, the conference, produced by InteractiveTV Today [itvt], will explore the latest in multiplatform interactive technology, content and advertising in dynamic panel discussions, keynotes, and debates. (Twitter hashtag: #TVOT10)

[itvt] will also present its 7th Annual Awards for Leadership in Interactive and Multiplatform Television and the Click Awards (a new awards sub-category that recognizes creative excellence in three emerging areas of broadband/Internet video) at an evening ceremony on Wednesday, March 3rd. Visit for more Awards details.

Following are some of the show’s program highlights. For a complete program guide, please download a complete copy guide by clicking here -

  •     Better Monetization through Better Counting: Measurement for Advanced TV and Video - As advanced TV and video platforms afford new capabilities, they also create new opportunities and challenges for measurement. Topics to be discussed include the current state of measurement for TV platforms including linear, interactive, addressable, VOD and DVR, as well as for video delivered via broadband, mobile, portable devices, game platforms and CE devices (including connected TV's); whether TV Everywhere and OTT should be measured in the same way as traditional TV; and consumer privacy.
  •     ** Fireside Keynote: OTT, TV Everywhere and Other Trends in Online Video - Learn about the latest trends in online video from the perspective of three leaders in the industry. Topics include OTT and cord-cutting, how TV Everywhere will attempt to address consumer demand, and how programmers are adapting to a changing content distribution ecosystem. Panelists: Ian Blaine, CEO, thePlatform; Mark Garner, SVP of Distribution, Marketing and Business Development, A&E Television; and Avner Ronen, CEO, Boxee.
  •     ** Fireside Keynote: Chloe Sladden, Director of Media Partnerships at Twitter - Chloe Sladden, the executive in charge of developing Twitter's relationships with the TV industry, will cast light on the social media/microblogging giant's social TV plans and on how it expects its relationship with the interactive TV industry to evolve going forward.
  •     The Business Case for Social TV - Social TV--where viewers interact with one another while watching programs on TV or online--is becoming increasingly central both to the experience and the business of television. Topics of discussion will include techniques for using social media to promote and virally distribute programming; the potential of social TV to make advertising more engaging and effective; and how programmers can leverage new location-based mobile social networking services.
  •     Advanced Advertising: What Do Marketers and Media Agencies Really Want? This session will examine the business case for interactive (telescoping and RFI) and addressable advertising, as well as for advertising on various other emerging interactive/video platforms (e.g. OTT, VOD, walled gardens, etc.) from the point of view of marketers and media agencies.
  •     The Debate on the Future of the Set-Top Box - Last December, the Federal Communications Commission (FCC) published a Request for Information that seeks "comment on how the Commission can encourage innovation in the market for video devices that will assist the Commission's development of a National Broadband Plan." Since then, stakeholders in the set-top box and pay-TV space have clashed over their preferred outcome. This session will explore the issues at stake and assess how the debate and its outcome will impact the interactive TV industry.
  •     Interactive TV Advertising: Who's Going to Click? This session brings together leaders from multiple areas of the industry to discuss current and future developments in interactive TV advertising. Questions to be addressed include: What will interactive advertising look like? What metrics will be used to measure performance? And how will the relationship between interactive and addressable/targeted advertising develop going forward?
  •     Re-Inventing the TV Experience through IP and The Cloud - Major platform providers will discuss how they are using IP technology and The Cloud in very different ways to enhance the TV experience.
  •     Augmented Reality Meets TV - This session brings together experts at the forefront of the emerging Augmented Reality industry and TV industry players who have long been advocates for the incorporation of new interactive technologies and platforms into the TV experience, in order to explore how AR can be used to enhance and extend traditional TV programming with multiplatform, 360-degree interactive experiences.
  •     The Living Room and Beyond: What the New Multiplatform TV Ecosystem Means for Content Providers - The emergence of over-the-top (OTT)/connected TV/hybrid TV platforms is enabling providers of original online video content to reach the living room TV set and compete with traditional Hollywood TV content providers and distributors. All parties must develop distribution and monetization strategies that address these new opportunities and risks. Find out what some of them are doing now.
  •     ** Fireside Keynote: Robert Perry, EVP of Panasonic Consumer Electronics Company - A high-profile consumer electronics industry executive will provide an overview of the current state and the future of the interactive/advanced TV space from the perspective of the CE industry at a time when that industry is widely acknowledged to be playing an increasingly important role in the ITV space.
  •     ** Fireside Keynote: Steve Reynolds, SVP of Premises Technology at Comcast - Steve Reynolds, a senior technology executive at Comcast, plays a key role in that company's interactive TV strategy and implementation. Learn about Comcast’s technology challenges, successes, and lessons from its nationwide roll-out of EBIF-based ITV.
  •     Artificial Intelligence: The Future of Recommendations and Guidance? With an ever-increasing array of programming choices available to viewers through such channels as VOD and OTT, the problem of content discovery is more pressing than ever. Can AI technology create a smarter and better TV experience through recommendations engines and personalization?
  •     The Re-Emergence of Tcommerce - After several false starts, the potential of interactive TV to monetize programming via commerce is finally being realized. This session will address such issues as what the infrastructural requirements are for a functioning tcommerce system; what the key characteristics are of a successful consumer-facing tcommerce application; and how successfully today's tcommerce deployments have overcome the problems that dogged earlier deployments.
  •     App Stores and Widgets - App stores and widgets are increasingly being offered by pay-TV operators, Internet-connected TV manufacturers, and upstart OTT platforms - enabling a more personalized TV experience. Learn which app store models work best (open versus closed); what kinds of interactive TV widgets are proving most popular with consumers and why; and how app stores and widgets are being monetized.
  •     EBIF and tru2way Today and Tomorrow - Join technology executives from CableLabs and Canoe Ventures, and other prominent stakeholders from the interactive TV technology and programming spaces, for an update on the cable industry-backed ETV/EBIF and tru2way standards.
  •     Venture Capitalist Roundtable - Where’s the investment capital going within the interactive TV ecosystem? Join VCs from Comcast Interactive Capital, Intel Capital, Lauder Partners, Liberty Global International Ventures, and Trinity Ventures to learn where they see domestic and international opportunities.

Interested media are invited to submit their contact information, publication Web site address, and links to published articles since January 2010 to pam(at)dialogikdigital(dot)com for consideration. Please note: There is a limited number of press credentials available. (Credentials will not be available onsite.)

About The TV of Tomorrow Show
The TV of Tomorrow Show (, produced by InteractiveTV Today [itvt], is the leading global conference for the multiplatform interactive television (iTV) industry. Attended by C-levels and senior executives from the broadcast, programming, network operator (cable, telco, satellite, wireless), Web 2.0/social networking, advertising, studio, and consumer electronics spaces, the conference emphasizes candid, dynamic and informative discussions about current topics that excite and concern industry decision makers. It is also the top venue for networking with iTV peers and identifying new strategic partnerships. Winners of the annual Awards for Leadership in Interactive and Multiplatform Television and the Click Awards are announced during a ceremony at the conference. An exclusive group of innovative iTV-related products are also showcased.

About Interactive TV Today
InteractiveTV Today [itvt] ( is the most widely read and trusted news and information source on the rapidly emerging medium of multiplatform interactive television (iTV). Now in its 11th year, [itvt] provides concise, original coverage of industry developments, technologies, content projects, and the people building the business. [itvt] also offers industry consulting services and produces the annual TV of Tomorrow Show, the leading global conference for the interactive television industry. [itvt]'s audience is executives, technologists and creatives across 150 countries.

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Pam Kulik
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