We are thrilled 451 Marketing's digital marketing campaign designed for Westin Copley Place was recognized by one of the hospitality industry's most prestigious marketing awards
Boston, MA (PRWEB) February 23, 2010
Social media marketing agency 451 Marketing announced that the firm's client Westin Copley Place was selected as the Americas Regional Winner of TRAVELCLICK's 2009 eMarketer of the Year Award - a recognition that reflects the superior ability to attract and convert hotel guests through the industry's most effective channel, the web.
"We are thrilled 451 Marketing's digital marketing campaign designed for Westin Copley Place was recognized by one of the hospitality industry's most prestigious marketing awards," said 451 Marketing's Founding Partner AJ Gerritson. "This award is a reflection of the outstanding work our social media and digital public relations teams perform for each of our clients."
Sponsored by TRAVELCLICK, eMarketer of the Year recognizes the best integrated emarketing program in the hotel industry. Contenders were judged on the strength of their web presence and booking performance driven by world-class online marketing, including website design, search marketing, emerging channels, and community development through social marketing.
451 Marketing developed a comprehensive social media and public relations (PR 2.0) strategy for The Westin Copley Place (including hotel properties Turner Fisheries and Bar10) that incorporated multiple social media platforms, including Twitter, Facebook, LinkedIn and a custom WordPress blog. 451 employed various engagement tactics to identify potential customers and provide information to a target audience, which effectively produced a high level of immediacy to information and interactions on the web, and directly led to an increase in business.
The award was presented to The Westin Copley Place at the Hospitality Sales & Marketing Association International (HSMAI) Adrian Awards Gala in New York to recognize inspiring best practices in sales and marketing for the hospitality industry.
About 451 Marketing
451 Marketing is a Boston-based communications agency that specializes in social media marketing, PR 2.0, and creative development. The agency creates and implements customized communications campaigns for mid-size to large companies geared towards generating highly qualified business leads. Core competencies include: search marketing (SEO and PPC), social media marketing, traditional and online public relations, search leveraged public relations, Web 2.0 integrated website design and development, content development, and CRM integrations. For more information, visit http://www.451marketing.com.