Product Management Interactive offers a convenient way to acquire best practice expertise in small increments at the customer's convenience to keep high priority initiatives moving
Atlanta, GA (PRWEB) February 23, 2010
ZIGZAG Marketing, Inc., a product management training and consulting firm, announced the general availability of Product Management Interactive, an online subscription service that combines the ZIGZAG Marketing Framework, supporting tools and templates, consulting services and distance learning. Together they offer subscribers the convenience of best-practice expertise in small increments as needed without the time commitments of traditional training or consulting engagements.
Product Management Interactive offers convenient alternatives to traditional consulting engagements and classroom training to maintain and improve their product management and product marketing skill sets. There are three common scenarios where Product Management Interactive is most beneficial.
1. Micro Consulting Engagements - Product managers and marketers are routinely given short timelines to evaluate new opportunities, prioritize R&D projects, deliver new sales tools, or a host of other initiatives. Product Management Interactive allows them to engage ZIGZAG Marketing in short time increments through a series of web meetings, conference calls or emails to discuss objectives, determine the most practical approach and create high quality deliverables using the ZIGZAG framework and best practice templates.
It was the ideal solution for Xerium Technologies in Raleigh, NC. "We wanted an independent perspective to help with a specific product initiative but a full blown services engagement would have been way more than we needed. Product Management Interactive was ideal because it allowed us to get exactly what we needed over a few web meetings and conference calls and didn't require contract reviews or statements of work. It was really easy," said Steve Cole, Director of Product Management at Xerium.
2. Distance Learning & Consulting - Many organizations want to adopt a product management framework but it's easier from a time, geography and resource standpoint to approach it in small increments instead of a traditional classroom approach. Product Management Interactive allows these organizations to go through training one subject area at a time via live web meeting, put new concepts into practice and re-engage ZIGZAG if necessary to refine their implementation before moving on to the next subject area.
Michael Paff, Director at AMP Wealth Protection, in Sydney Australia offered the following: "The ZIGZAG framework fits our business well, but for my team in Sydney it makes more sense to implement one section at a time. Product Management Interactive is perfect for our needs because it allows us to take the training one topic at a time when it's most convenient for us, and engage ZIGZAG as needed for implementation before moving to the next subject area."
3. Post-Training Support - For ZIGZAG Marketing customers who've been through traditional classroom training and want to continue the momentum, Product Management Interactive serves as a post-training support plan to protect their training investment, allowing them to keep the classroom momentum going and reinforce the discipline before the daily distractions take over.
According to Peter Brown, General Manager at Teledyne Leeman Labs, the subscription is already paying dividends. "Our product managers come from technical backgrounds and ZIGZAG's Product Management University was the first formal training they'd been through. Our subscription to Product Management Interactive is really helping to reinforce the discipline and we are already seeing the results in our marketing materials and sales demos."
"As companies run lean, everyone is carrying a heavier workload and many people are being asked to do things they've never done before. In an ideal world, they'd have the luxury of time and budget to acquire necessary skills but that's not the world we live in today," said John Mansour, Managing Partner at ZIGZAG Marketing. "Product Management Interactive offers a convenient way to acquire best practice expertise in small increments at the customer's convenience to keep high priority initiatives moving," added Mansour.
Annual subscriptions to Product Management Interactive start $995 per person and include five hours of services for consulting or training along with the ZIGZAG framework and all supporting tools and templates. More information and a demo can be viewed at http://www.zigzagmarketing.com/product-management-interactive.html.
About ZIGZAG Marketing
Our mission is simple - to make product management and product marketing easier to do with a framework than without so product companies can grow faster. ZIGZAG Marketing's framework is an outcome-based model that helps product companies determine the market segments most conducive to growing the company as a whole, create a strategy to penetrate those markets then deliver the best mix of products, marketing messages and sales tools to execute the strategy. This approach ensures a common set of priorities across marketing, sales and products and eliminates competing silos that consume excessive resources and inhibit growth. Best of all, it's simple and practical.