PricewaterhouseCoopers Personal Brand Week Explores "Your Passion"

Share Article

Week-long event features interactive content and new tips each day this week. Nationwide campaign will help college students develop skills vital to their professional growth.

PricewaterhouseCoopers LLP (PwC) continued Personal Brand Week today, providing tips and worksheets designed to help college students differentiate themselves in a crowded job market. Today’s interactive exercises and expert advice focus on "Your Passion." Passion is an attractive attribute to recruiters, particularly when it demonstrates commitment and enthusiasm.

The free tips and worksheets are available each day for all visitors to and

"Having passion is powerful, attractive and exciting," says Holly Paul, national recruiting leader, PricewaterhouseCoopers. "Allowing your passion to shine through during the job search process will differentiate you from the crowd."

Personal Brand Week kicked off yesterday kicked off with the topic, "Your Elevator Speech," to help students articulate their individual strengths. Following today's material, the remaining three days will feature topics including:

  •     Wednesday, February 24th: "Your Network" – Understanding that your network can begin with one’s friends and family is the first step in extending those relationships;    
  •     Thursday, February 25th: "Your Online Brand" – Having an appropriate online presence can have an impact on future employers and colleagues. The best student personal brands include a professional and appropriate online presence;
  •     Friday, February 26th: "Open to Change" – Understanding how to answer “Where do you see yourself in five years?” is crucial to acing a job interview.

PricewaterhouseCoopers will create a Personal Brand Week e-book at the end of the week-long event that will be made available to all students and college and university Career Services offices nationwide. The e-book will feature personal branding insights gained from the social media community through status updates on and on Twitter under the #PwCPBW hash tag. PricewaterhouseCoopers will select the best advice and fully credit any comments or experiences selected for inclusion.

About PricewaterhouseCoopers        
PricewaterhouseCoopers ( provides industry-focused assurance, tax and advisory services to build public trust and enhance value for its clients and their stakeholders. More than 163,000 people in 151 countries across our network share their thinking, experience and solutions to develop fresh perspectives and practical advice.

"PricewaterhouseCoopers" refers to PricewaterhouseCoopers LLP or, as the context requires, the PricewaterhouseCoopers global network or other member firms of the network, each of which is a separate and independent legal entity.

© 2010 PricewaterhouseCoopers LLP. All rights reserved.

Kelly Howard             
PricewaterhouseCoopers LLP
(646) 471-2111        

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kelly Howard
Visit website