Lyris to Present with Industry Experts at the 2010 Online Marketing Summit

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Company Unveils the Lyris Perspectives Program to Start Meaningful Conversations and Inspire Online Marketers.

At this year’s Online Marketing Summit, taking place February 22-25 at the Paradise Point Resort & Spa in San Diego, CA, Lyris will join industry experts from Jack in the Box, Marketwire, HiveFire, Spur Interactive and Experian Marketing Services on a panel. The session, titled, “Integrated Marketing Forum,” will explore how top agencies and brands are integrating online marketing channels to achieve better results and ROI.

“Successful marketers today are masters at adapting to changing communication behaviors, speeds and preferences of their target audiences,” said Erick Mott, community practice leader, Lyris. “Email, social and mobile integration and growth now make it a requirement for online and email marketers to raise their games to better engage and serve customers and community members.”

To help marketers meet the evolving challenges and opportunities of today’s online marketing environment, Lyris today introduced, “Lyris Perspectives,” thought-provoking content and discussions for online marketers. Lyris Perspectives was created to start meaningful conversations and inspire online marketers with new ideas and techniques that will enable them to do their jobs better and increase ROI.

The first report of the Lyris Perspectives program, “Tri-Messaging: Maximizing the Impact of Messages and Community Touchpoints through Email, Social and Mobile Experiences,” provides practical advice for marketers looking to integrate online channels to better reach audiences, create advocacy and increase revenue. Marketers interested in learning more about how to apply tri-messaging can download the free report at: Additionally, marketers are encouraged to share the report and discuss their ideas on Twitter using the hashtag #TriMessaging.

WHO:     Panelists: Erick Mott, Community Practice Leader, Lyris; Marilee Brusaschetti, Media Communications Manager, Jack in the Box; Paolina Milana, EVP Marketing/Media Operations, Marketwire; Pawan Deshpande, CEO, HiveFire; Kevin Akerman, Sr Director Global Product Development, Experian Marketing Services
Moderator: Steve Latham, CEO, Spur Interactive

WHAT:     Panel titled, “Integrated Marketing Forum”

WHEN:     Speaker session: February 24, 2010 at 11:00 a.m. PST
Online Marketing Summit: February 22-25, 2010

WHERE:     Online Marketing Summit, Paradise Point Resort & Spa, San Diego, CA

The Online Marketing Summit enables attendees to collaborate, network, and learn how to execute on the best practices in online marketing. Those unable to attend the Online Marketing Summit can join the conversation with Lyris executives via Twitter using the hashtag #OMS10. Additionally, connect with Lyris on Facebook, LinkedIn and YouTube, and find a vast repository of marketing commentary, and best-practices guides on

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About Lyris, Inc.
Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit


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