Objectivity, Inc. Named Sponsor of 5th International Cloud Expo East 2010

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Company advances its uniquely federated distributed data solution within this expanding market

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We are very pleased to once again be sponsoring the international SYS-CON Cloud Computing Conference and Expo, and look forward to addressing this audience directly.

SYS-CON Events announced today that Objectivity, Inc., the leader in distributed, scalable database technology, was named a sponsor of SYS-CON’s Cloud Expo East 2010 which will take place April 19-21, 2010 at the Javits Convention Center in New York City.

SYS-CON’s 5th International Cloud Expo is the leading international event focused on cloud computing. The three day expo will feature keynote speakers, general and breakout sessions, and a prominent expo floor featuring top companies, such as Objectivity, who are helping developers leverage the cost savings, performance and scalability benefits available through distributed cloud platforms and commodity hardware infrastructures.

As a past sponsor, Objectivity was invited back based on cloud developers interest in the company’s patented technology and flagship product, Objectivity/DB, which enables the scalability and performance that developers need by way of their solution’s uniquely distributed architecture.

“We are very pleased to once again be sponsoring the international SYS-CON Cloud Computing Conference and Expo, and look forward to addressing this audience directly; answering their questions and providing them direct assistance in learning and evaluating our technology,” said Jay Jarrell, Objectivity, Inc. President and CEO.

“Objectivity/DB is the only federated, distributed and cloud ready data management technology available in any distributed, cloud computing environment. Those attending the Cloud Expo East 2010 are looking for solutions and enabling technologies like ours, and we welcome the opportunity to help these technical leaders to innovate with confidence, and solve problems that traditional, centralized database systems cannot.”

Objectivity/DB is ideal for applications requiring high-speed data ingest, data fusion and correlation, massively parallel processing, relationship analytics and graph traversal. Additionally, it has the ability to scale to meet the most demanding data storage requirements - all while using low-cost commodity computing resources such as those provided on Amazon’s EC2, GoGrid’s Cloud Hosting Platform, and other distributed, virtualized cloud environments.

About SYS-CON Cloud Expo – http://www.cloudcomputingexpo.com
The 5th International Cloud Computing Conference & Expo will be held April 19-21, 2010 at the Jacob K. Javits Convention Center, New York, NY. More than 5,000 delegates will find out how cloud computing is transforming the way that enterprises everywhere build and deploy applications. Now held three times a year - in New York, Prague, and Santa Clara - the Cloud Computing Conference & Expo series is the fastest-growing Enterprise IT event, devoted to every aspect of delivering massively scalable enterprise IT as a service.

A note on Objectivity/DB

Objectivity/DB is a fully scalable, distributed processing architecture that manages localized, centralized or distributed databases by synthesizing large, complicated streams of data into a single logical view.

About Objectivity, Inc. – Objectivity.com

Objectivity, Inc. is the leading provider of distributed, low latency, cloud-ready database management solutions for mission-critical applications. The company's flagship product, Objectivity/DB, is used by government, security, complex manufacturing, commercial services, science, and engineering organizations to increase speed, precision and productivity.

Objectivity, Inc. remains on the cutting edge of innovation by working directly with clients to build customized programs, find solutions to complicated challenges and seamlessly integrate technology across multiple platforms and languages.

Objectivity, Inc. is headquartered in Sunnyvale, California, USA. Please contact them online or call (408) 992-7100.

Note to editors: Objectivity/DB is a trademark of Objectivity, Inc. All other company, organization, product or alliance names mentioned herein remain the property of their respective owners.

For more information contact:

Press Contact: Objectivity Public Relations
Email: public-relations(at)objectivity(dot)com

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