Beverly Hills, CA (PRWEB) February 22, 2010
LA Gear (http://www.LaGear.com) delivers a combination of fun, elegance, and 80s culture to Oscar week, on Tuesday February 23, 2010, as it participates in the 1st Annual Oscar Suite of 100 Stars.
The iconic brand, which returned to prominence with its LA Gear Originals launch last year, will be providing its latest LA Gear shoes to a mix of hot Hollywood talent and industry legends at the iconic Beverly Hills Hotel. Former Oscar Winners and Nominees, Present Oscar Nominees and Presenters, major Movie stars, and TV stars visiting the gifting suite in search of Oscar swag will have a chance to rock the popular new limited run LA Gear Lights, currently available at all Sportie LA stores in Los Angeles and San Diego, and online at sneaker website http://www.SportieLA.com.
LA Gear is in good company at the Oscar Gifting Suite, where invited guests will get to experience some of the most coveted and distinctive brands around, from Swarz Los Angeles evening-wear and Taber Studio accessories to outrageous, rock n' roll jewelry from Bejeweled.
"It's amazing how today's young stars seem to respond with affection when they hear the name LA Gear," said Director of Specialty Product Lance Jackson. "We were recently involved with the GRAMMYs and the reaction was amazing. We're a part of Los Angeles culture, as are The Oscars, and we're excited to be part of this celebration."
The gifting suite will be open from 10AM to 6PM. The 82nd Academy Awards will be broadcast live, Sunday, March 7, at 5 p.m. PT/8 p.m. ET.
About LA Gear Lights and LA Gear Originals
On the heels of their successful launch of LA Gear Originals - which featured updated styles from the Unstoppable line, '89-'90 - LA Gear brand-owner ACI and top Los Angeles indie sneaker store chain Sportie LA released a new line of LA Gear Lights. Reviving and updating its legendary LA Tech light ups from the early 90s, LA Gear is presenting limited quantities of the new sneakers. Mens Lights come in White/Silver, Green/Olive, Black/Purple, and Blue. Womens Lights come in two colors, Red and Gold.