Intelligent Prioritization and Segmentation from ClickEquations Simplify Paid Search

Paid Search Managers Can Now Run Large Campaigns More Profitably and Easily by Using ClickEquations V2.

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“The intelligent features in ClickEquations V2 help prioritize the most important tasks and isolate critical segments in an account. They make paid search easier, especially for companies managing complex campaigns.” Craig Danuloff, President

Conshohocken, PA (PRWEB) February 24, 2010

ClickEquations released ClickEquations V2, the first intelligent paid search platform for large advertisers and search agencies today. ClickEquations V2 introduces two breakthrough features, Adviser™ and Segments™, which simplify the management of complex search campaigns.

ClickEquations Adviser™ is an intelligent best practices system that monitors campaign performance to identify areas of waste and opportunity. Adviser’s algorithms automate over a dozen customizable best practices. Adviser pinpoints issues with budget, Quality Score, click-through rate, and other key campaign elements. Adviser alerts users to the issues, identifies the affected areas and enables quick optimization.

ClickEquations Segments™ offers 1-click filters that isolate critical campaign segments. Segments instantly highlights Brand keywords, a campaign’s head (the most profitable or most clicked keywords), recently changed segments in the account, or only those campaigns running on the Content Network. Users can build custom filters based on any combination of campaign or performance attributes. Filters can be saved and shared, enabling large search teams to collaborate and optimize more efficiently.

“Paid search is often overwhelming and difficult to manage effectively using basic tools. There are so many keywords and so much data that it’s hard to decide where to focus,” said Craig Danuloff, President. “The intelligent features in ClickEquations V2 help prioritize the most important tasks and isolate critical segments in an account. They make paid search easier, especially for companies managing complex campaigns.”

ClickEquations introduced Segments and Adviser as part of its ClickEquations V2 release, which also includes: support for geographic targeting, enhanced bulk bid editing and other features designed to help advertisers and agencies manage high spend campaigns. Read the full feature list.

About ClickEquations

ClickEquations is the first intelligent paid search platform for large advertisers and agencies. ClickEquations offers complete 3-engine management, bidding, and reporting plus intelligent extras that make life easier.

  • ClickEquations Segments help you focus with 1-click filters that show the critical slices of your campaigns.
  • ClickEquations Adviser highlights the most important things to do with a set of best practices algorithms.
  • ClickEquations Manager and Analyst simplify optimization with features including bid automation, bulk editing, and simply powerful analytics.

ClickEquations offers no hassle pricing, no setup fee and included support. Founded in 2006 and located outside of Philadelphia, PA, ClickEquations is venture-capital backed and run by a seasoned management team. More information is available online at http://www.clickequations.com.

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