Communication Professionals Use iPhone to Follow Brands

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The iPhone is moving forward on all areas. Now attention is on to the communication people with a 3rd party application called “Reputation Scanner” that deliver great help to those who need to follow the latest buzz about a specific brand, product, company or person.

The iPhone is moving forward on all areas. Now attention is on to the communication people with a 3rd party application called “Reputation Scanner” that deliver great help to those who need to follow the latest buzz about a specific brand, product, company or person.

The application is basically a simple idea: You need access to all the latest news, blog posts etc. on the topic of your interest. With a Google powered custom search engine, “Reputation Scanner”, delivers all this in just two taps. That is a convenient service – and quite often communication people need a fast overview when they are offline.

“I use my Reputation Scanner before I go to a client meeting. That way I avoid not being up to date on news regarding my client. I also use it to follow all blog posts and news about our own company”, says Christoffer Buch-Larsen.

Reputation Scanner lets you define specific criteria such as time frame. You might only be interested in news from last 7 days or last 24 hours. You can also specify a certain website on which you monitor your topic.

So far “Reputation Scanner” has gained strong recommendations from communications professionals as well as PR and marketing advisors being the only application in this segment. A huge factor in the success is employees downloading the application to “stay in front of the boss” when it comes to being up-to-date on specific topics.

“The iPhone is excellent for keeping up-to-date when you are away from your computer”, says Christoffer Buch-Larsen.

Reputation Scanner can be downloaded at http://www.reputationscanner.com/10

The app is certified and can be downloaded via the Appstore.

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Christoffer Buch-Larsen
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