Sensaria Names Kathy Bintz-Fertitta as New President

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Sensaria Natural Bodycare today announced that Kathy Bintz-Fertitta is joining the company as its President, bringing proven leadership and marketing expertise to a leading direct-seller of naturally-based skin and body care products with independent representatives nationwide.

Kathy embodies the energy and drive we see every day in our partner representatives.

Formerly with Eastman-Kodak and Abercrombie & Fitch, Bintz-Fertitta is a proven executive who has demonstrated the ability to lead companies through rapid growth. She was most recently President of Creative Retail Packaging (CRP) in Houston, TX. Bintz-Fertitta grew the company into an industry leader during her tenure at CRP, launching a subsidiary distribution firm and adding some of the world’s most recognized brands as loyal customers. She also serves as an adjunct professor at the Page Center for Entrepreneurial Studies at Miami University of Ohio, her alma mater.

“Kathy embodies the energy and drive we see every day in our partner representatives,” said Sensaria Founder Rob Barnes. “She clearly has extensive operational experience and marketing savvy, and she identifies strongly with the representatives who are the true strength of our company. As a working mother with six children, Kathy is proof positive that a successful, rewarding career and a fulfilling family life do not have to be mutually exclusive.”

Bintz-Ferttita was introduced to Sensaria’s top independent representatives at the company’s recent National Leaders’ Forum in Tempe, AZ. “I’m thrilled to join Sensaria at this exciting time in the company’s history,” said Bintz-Fertitta. “We have dedicated, passionate women building businesses and re-defining their lives as representative partners with Sensaria, and I’m honored to be able to help lead us into the next phase of our growth.”

Sensaria Natural Bodycare is the premier direct seller of naturally-based skin and body care products. The company partners with thousands of independent representatives throughout the U.S. who promote nurturing rituals and individual beauty at in-home spa parties. Sensaria partner representatives enjoy new opportunities for financial independence, personal growth and recognition from the company and their peers. http://www.sensaria.com. Sensaria is a proud member of the Direct Selling Association (http://www.dsa.org).

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Sean Marren

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