TD Canada Trust, SunTrust, and BBVA Compass to Co-present in APT’s 2010 Banking Webinar Series

Applied Predictive Technologies (APT), the leading provider of Test & Learn Management Systems for financial services, today announced its 2010 Webinar Series for banking executives. The webinars will be co-presented by APT with executives from TD Canada Trust, SunTrust, and BBVA Compass.

  • Share on TwitterShare on FacebookShare on Google+Share on LinkedInEmail a friend
Making the Most of Your Branch Labor Force: Improving Branch Staffing to Better Meet Customer Needs

Washington, D.C. (PRWEB) February 24, 2010

Applied Predictive Technologies (APT), the leading provider of Test & Learn Management Systems for financial services, today announced its 2010 Webinar Series for banking executives. The webinars will be co-presented by APT with executives from TD Canada Trust, SunTrust, and BBVA Compass.

The first webinar titled “How to Manage in an Integrated Banking Network” on March 10, 2pm EST will be an insightful dialogue with Deborah Wightman of TD Canada Trust and APT to learn how to predict the outcomes of integrated banking programs that maximize the value of existing customer channels. The webinar will focus on how to maximize profits in an integrated banking world, where banks interact with customers in branches, at the ATM, via call centers, online and elsewhere. APT and TD Canada Trust will address how a Test and Learn approach can optimize various channels in an integrated banking network.

Upcoming webinars in the series with APT and other industry leaders will feature:

"Making the Most of Your Branch Labor Force: Improving Branch Staffing to Better Meet Customer Needs"
-Date and Time: May 12th, 2pm EST
-Speakers: SunTrust and APT
The second webinar titled “Making the Most of Your Branch Labor Force: Improving Branch Staffing to Better Meet Customer Needs” on May 12th, 2pm EST will be a conversation with SunTrust’s Michele Wiggins about how using a Test & Learn approach can significantly improve staffing models and help better meet the increasingly diverse needs of customers. The webinar will focus on optimally deploying branch labor force and getting staffing levels and composition right to help increase retention, cross sell, and new account generation. It will discuss how staffing models fail to account for many factors that affect staffing needs, which branches should hire specialized staff to sell particular products, which clients should those employees target, and other strategic staffing issues.

"Faster, Smarter Rate Decisions: Making Rate Setting a Competitive Advantage"
-Date and Time: July 14th, 2pm EST
-Speakers: BBVA Compass and APT
The third webinar titled “Faster, Smarter Rate Decisions: Making Rate Setting a Competitive Advantage” on July 14th, at 2pm EST will feature Michael Taylor discussing how BBVA Compass is using a Test & Learn approach to determine and continually refine an optimal rate strategy in an ever-changing economy. The webinar will focus on strategies to maximize profit by tailoring the best rate for each product and each customer. The discussion will address how to accurately understand the impact of changing rates.

Register today for APT’s Banking webinars at http://APTWebinars.com/banking or contact us at (877) 400-2559 for more information

About Applied Predictive Technologies
APT’s Test & Learn Management System is rapidly becoming the industry standard for the world’s most sophisticated banks. Having a disciplined and analytic approach allows our clients to make better decisions and effectively answer critical, time-sensitive questions. Leading banks have used APT’s software to drive tens of millions of annual profit improvement across a variety of areas including deposit pricing, marketing, capital investment, and operating hours. APT works with some of the most successful financial service institutions in the world, including 6 of the top 25 North American banks.APT has offices in London, San Francisco, Taipei, and Washington, D.C. For more information, please visit http://www.predictivetechnologies.com.

About TD Bank Financial Group
The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Financial Group. TD Bank Financial Group is the sixth largest bank in North America by branches and serves approximately 17 million customers in four key businesses operating in a number of locations in key financial centres around the globe: Canadian Personal and Commercial Banking, including TD Canada Trust and TD Insurance; Wealth Management, including TD Waterhouse and an investment in TD Ameritrade; U.S. Personal and Commercial Banking through TD Bank, America's Most Convenient Bank; and Wholesale Banking, including TD Securities. TD Bank Financial Group also ranks among the world's leading online financial services firms, with more than 5.5 million online customers. TD Bank Financial Group had CDN$545 billion in assets on July 31, 2009. The Toronto-Dominion Bank trades under the symbol "TD" on the Toronto and New York Stock Exchanges.

About SunTrust Banks, Inc.
SunTrust Banks, Inc., headquartered in Atlanta, is one of the nation's largest banking organizations, serving a broad range of consumer, commercial, corporate and institutional clients. As of September 30, 2009, SunTrust had total assets of $172.7 billion and total deposits of $119.3 billion. The Company operates an extensive branch and ATM network throughout the high-growth Southeast and Mid-Atlantic states and a full array of technology-based, 24 hours delivery channels. The Company also serves clients in the selected markets nationally. Its primary businesses include deposit, credit, trust and investment services. Through various subsidiaries the Company provides mortgage banking, insurance, brokerage, investment management, equipment leasing and capital markets services. SunTrust's Internet address is suntrust.com

About BBVA Compass
BBVA Compass is a subsidiary of Compass Bancshares, Inc., a wholly owned subsidiary of BBVA (NYSE: BBVA) (MAD: BBVA). BBVA is a financial services group with more than $785 billion in total assets, 48 million clients, 7,600 branches and approximately 105,000 employees in more than 30 countries. BBVA ranks among the top seven largest financial institutions in the world based on market capitalization and 20th in Global Finance magazine's list of the "World's 50 Safest Banks" for 2009. BBVA provides its customers around the world with a full range of financial services, including commercial and wholesale banking, retail banking services, consumer loans, mortgages, credit cards, securities brokerage, wealth management, pension plan management and insurance. The BBVA Group maintains a leadership position in Spain, Mexico, Latin America and the Sunbelt Region of the United States as well as operations in China, France, Germany, Hong Kong, Italy, Japan, Singapore, Switzerland, and the United Kingdom.

###


Contact