Consumer Use of Corporate Social Media Content Rapidly Rising

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PRESSfeed's social media newsroom provides easy access to social content.

Social media newsroom

Several studies released this week show that social media adoption is still increasing. The Nielsen Company reports that consumer usage was up 82 percent in 2009. Another study by SocialFollow reveals that companies with links to their social content prominently displayed on their website or newsroom experienced a remarkable increase in click-throughs to their Facebook and Twitter accounts in the last six months.

Very few companies however, have a social media newsroom. "Now that journalists are turning to social media more frequently and bloggers are becoming more important to media relations, it's surprising that so few companies have a social media newsroom or any links to their social content on their websites," said Sally Falkow, co-developer of the PRESSfeed social media newsroom. "According to the Society for New Communications Research (SNCR) 70 percent of journalists use social networks to assist in reporting, up from 41 percent a year ago."

dotCommerce reports that 70 percent of UK retailers with a social presence display no links to it on their websites, which prompted PRESSeed to review the Fortune 100 websites to see if this applies to companies in all sectors in the U.S. Just over half have a presence in social media, but less than a quarter of those companies display links to their social content on their website r their newsroom. 95 percent of the corporate newsrooms reviewed had no social media elements.

Now that Google and other search engines are displaying real-time news pulled from social networks, blogs and status updates a prospective customer or a journalist could find a company's content in many places. If there is no clear link to all the company's social content in the site or the newsroom the opportunity to show that visitor more of your information is lost.

A social media newsroom with links to all social content, a custom search of all that content, a multi-media gallery with images and videos with embed code and an easy interface so that anyone in the PR department can add content addresses all these issues and provides a way to drive increasing traffic to your social content.

For more information or to request a demo of the social media newsroom, visit http://www.press-feed.com.

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Nancy Sollitt
PRESSfeed Company
626 793 4911 ext. 118
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Douglas Hay
PRESSfeed Company
626 793 4911 ext. 106
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