International Retailer Calumet Photographic Selects iCongo E-Commerce Platform for its Global Online Presence

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New online global websites to capture and convert new visitors into loyal customers.

iCongo Inc., a leading provider of e-commerce, multi-channel, and marketing systems announced today that Calumet Photographic the trusted resource for professional photographers and advanced amateurs alike, has selected the iCongo E-Commerce Platform as the backbone of its online global presence.

Calumet turned to iCongo largely due to iCongo’s proven and robust e-commerce platform designed to meet the complex requirements of multi-national, multi-brand and multi-channel organizations. Calumet will leverage the iCongo E-Commerce Platform and marketing suite to launch four country sites from a single platform with different business rules to support each country.

Sharpening the Focus

Calumet’s decision to re-platform will result in the organization’s ability to better service its customers with iCongo’s integrated marketing tools including call center and CRM, email campaign management, polling, surveys and advanced personalization capabilities. The integrated email and CRM ensures that customers and prospects can be more effectively identified and targeted with advanced segmentation and CRM data to realize which promotions will yield the greatest results for each audience.

With more than 40,000 online products, a dedicated rebate center, in-depth education and product resource centers, availability of rental and other equipment through store integration, Calumet set out to find a robust solution that would best manage its highly interactive and customer-centric online channel.

Calumet to use iCongo Platform for more than sales and marketing

“Some of the key drivers in the selection of iCongo’s E-Commerce Platform are the solution’s ease in creating complex layered promotions, advanced site search and integrated email campaign management,” Stated Tim Brennan, CTO for Calumet Photographic “Communications with our customers is critical and we believe the iCongo E-Commerce Platform provides us with the infrastructure and toolset needed to continue growing locally and internationally.”

“Calumet Photographic is a leading international multi-channel retailer of photographic products. iCongo’s E-Commerce Platform will provide Calumet with the systems required for effective marketing online, selling online and the full set of tools required for online customer service, support and education.” Commented Irwin Kramer, CEO for iCongo

About iCongo, Inc.
iCongo, Inc. is a leading developer of e-business systems and software that enable companies to effectively and efficiently transact business over the Internet. iCongo’s solutions include B2C and B2B e-commerce systems, retail cross-channel systems and a comprehensive suite of Internet marketing applications. RIS News recently named iCongo as one of their “Companies to Watch” in 2009. Forrester Research just named iCongo a “Strong Performer” in the January 2009 report “The Forrester Wave™: B2C E-Commerce Platforms, Q1 2009.” iCongo’s clients include many world-renowned retailers and brands. Please visit us at

About Calumet Photographic
Calumet Photographic, engages in the manufacture, sale, and rental of photographic products to professional photographers and advanced amateurs. The company’s sells digital and video cameras and accessories, cables, film and camera accessories, darkroom accessories, studio lighting, processing equipment, enlarging accessories, image viewers and loupes, monitors and viewfinders, projectors and accessories, video booms and stabilizers, camcorders, lenses and lens accessories, power and batteries, video bags and cases, camera bags and cases, belts and harnesses, memory cards, workstations, card readers/writers, recordable discs and accessories, printers and supplies, tripods and monopods, computers and monitors, and scanners. Calumet features products from strategic photography related companies such as Nikon, Canon, Hasselblad, Bowens, Profoto, Adobe, Phase 1, and many more. Plus Calumet carries an entire line of Calumet Branded products that they manufacture for their customers. Calumet Photographic serves customers through retail stores, call centers and websites in the United Kingdom, the United States, the Netherlands, Belgium, and Germany. The company was founded as Calumet Manufacturing Company in 1939 and is headquartered in Chicago. To learn more please visit

iCongo Inc.
Marsha Chicoine
Tel: (514) 866-2664 X261
Toll Free: (888) 944-2664
mchicoine (at) icongo (dot) com


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Marsha Chicoine
515-866-2664 ext. 261
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