(PRWEB) February 25, 2010
RewardStream, a leading loyalty and incentive software company, today announced that Alexandra Best has been named Vice President, Marketing. In this role Alex is responsible for the company’s overall industry awareness, lead generation, thought leadership, and social media, PR and analyst relations strategies. Best has more than 15 years expertise in building and leading marketing programs, with a history of developing clear and effective programs that drive results.
Commented Peter Oxley, RewardStream’s president and CEO, “We have great client successes that we haven’t been telling the market about. We’re looking forward to making the shift to proactive marketing to drive exponential growth in awareness.” Continued Oxley, “Alex’s strong background in crafting fresh value propositions for new markets is key to our success in 2010. In her new role at RewardStream Alex will leverage her experience in marketing program development and management to position the company for accelerated growth.”
Most recently Ms. Best served as VP Marketing for Wolf Medical Systems, where she built and led the company’s marketing function. Alex was a key contributor to the company’s recent successful bids to secure Wolf’s place as vendor of record for Electronic Medical Record (EMR) solutions in BC and Alberta, key markets for this growing EMR solution company.
Prior to joining Wolf Alex led the North American Marketing organization for CRM industry veteran Pivotal, (now CDC Software), where she successfully grew and led a revitalized marketing and inside sales team to penetrate new markets. As a marketing consultant, Alex has also worked with companies including CDC Software, GE Canada, Vitrium Systems, ACL Systems, Simba Technologies, Tokara Solutions and North Shore Credit Union.
Commented Best, “RewardStream’s value proposition – software with all the bells and whistles usually reserved for companies with Fortune 50 budgets, combined with rapid time to market – is very compelling for companies who want both sophistication and speed in their loyalty and incentive programs. It’s a great time to join a growing company with a smart software solution and truly drive a compelling message home.”
RewardStream’s loyalty and incentive software is used by companies and agencies who want to rapidly launch sophisticated custom programs with twice the ROI of other solutions. RewardStream software powers a consumer, channel and employee programs in 40 countries and 11 languages across the financial services, telecom, healthcare, IT and manufacturing sectors.