Photo Mechanic Selected as Professional Photographer's Hot One Award Winner

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Industry-Standard Software Awarded for Its Innovative Capabilities in the Field of Photo Capturing and Processing

Camera Bits, Inc. (http://www.camerabits.com), a pioneering provider of software for professional digital photographers, today announced that Photo Mechanic version 4.6.2 has been selected as Professional Photographer's Hot One Award Winner for Photo Capturing and Processing. Since its first release in 1998, Photo Mechanic has been a mainstay of professional photographers utilizing software to enable them to efficiently browse, caption and manage digital images. The release of version 4.6 has taken Photo Mechanic's capabilities to a new level with the addition of dozens of new features and improvements.

For the past 11 years, the Professional Photographer Hot One Awards honor the photography industry's best new products for professional applications. The mission of the awards is to provide Professional Photographer magazine's readership with a compendium of the newest, hottest, most innovative products available. A panel of 52 judges - independent, practicing professional photographers selected for their expertise and knowledge - made their selections based on overall quality, innovation, design, performance, and value for the price.

"The winners of the 2010 Hot One Awards represent 'the pro's choice' of new photographic products," said Jeff Kent, Hot One Editor, Professional Photographer magazine. "Our panel of independent judges--all working professional photographers--assessed the competitors based on quality, innovation and value for price. They made their ultimate decisions by considering what items would be most useful in their businesses. The result is a list of worthy winners that help make professional photography easier, more creative and more efficient."

Photo Mechanic is by far the most popular photo editing software used by sports photographers, photojournalists, major newspapers and news organizations, including The Associated Press, which standardized its workflow around Photo Mechanic, as well as educational institutions and the U.S. Military. Photo Mechanic 4.6 incorporates a number of powerful features not seen in previous versions, including the unique Live Ingest command and several requested features like GPS importing and support for uploading to various photo-sharing websites and services. In addition to its innovative enhancements, Photo Mechanic continues to keep pace with RAW support from new camera models built by Canon, Nikon, and Olympus, new operating system support for Microsoft's Windows 7 and Apple's Snow Leopard, and the evolving metadata standards from the IPTC and Adobe's XMP.

"We first developed Photo Mechanic more than ten years ago, and since then we've focused all of our efforts on continually improving the program as technology and the photography industry evolves," said Dennis Walker, founder and president/CEO of Camera Bits. "Version 4.6.3, which was just made generally available, is the most powerful edition of Photo Mechanic yet, and we're very proud to have 4.6 recognized as a Hot One Award winner for the many benefits it provides photographers and photojournalists around the world."

For additional information about Camera Bits or Photo Mechanic, please visit http://www.camerabits.com or call (503) 547-2800.

About Professional Photographer Magazine
For more than 100 years, Professional Photographer, the official magazine of Professional
Photographers of America, has helped readers advance careers in the photographic industry. Each issue contains practical yet cutting-edge lessons in the artistic, business and technological aspects of professional photography. No other magazine offers a more influential presentation of the people, trends, products and photographs changing and defining the portrait, wedding and commercial photography landscape. For more information, visit http://www.ppmag.com.

About Photo Mechanic
Photo Mechanic is a photo browser and workflow accelerator that has set the standards in its field for more than a decade. Users of the program can speed through the import, captioning, and editing process at a rate that goes unmatched, thanks to Photo Mechanic's straightforward design and wide range of customizable workflow tools. The program's powerful Ingest command reads images from memory cards, flattens directory structures, applies IPTC metadata, creates backups on separate disks and renames files - all in a single step. Photo Mechanic speeds through the editing of large numbers of photos to select keepers, rename, classify, and organize, and its many output options allow photographers to easily create Web galleries and slideshows, print contact sheets, transfer photos to an FTP server or upload them to an online archive, share photos via email, store favorites and much more.

About Camera Bits
Camera Bits is a pioneering provider of software for professional digital photographers. Technology visionary and president/CEO Dennis Walker founded the company in 1996 with a simple purpose - design powerful, intuitive software that will improve the workflow of the digital photographer. Among the first of Camera Bits' innovative developments were the unified color artifact and noise filter Quantum Mechanic, moiré pattern reducer Moiré Eraser, and "banding" noise filter Band Aide. The success of programs led to the development of the prize member of the Camera Bits' digital arsenal, Photo Mechanic, a photo browser and workflow accelerator that to-date is unmatched in its vast capabilities. To learn more about the history of Camera Bits, the technology behind its software, the man behind it all, on how to apply for educational discount, please visit http://www.camerabits.com or call (503) 547-2800.

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