RateElert.com Launches New Lead Service to Help Independent Insurance Agents & Brokers Compete Against Direct Writers

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Marketing and selling auto insurance can be a lonely and difficult process for an Independent Insurance Agent. How can an independent agent with a marketing budget of less than $1,000/month compete against a “lizard” with Millions to spend? Enter RateElert to help drive insurance leads into their offices.

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Our goal is be the marketing voice of the independent agent and to help them reach the next generation of insurance shoppers

Today’s consumer shopping for auto insurance has become more demanding than ever. Everyone knows the best way to save money on auto insurance is to shop around. According to internet behavior research firm ComScore, more than 85% of Americans start their search for auto insurance on-line.

Auto Insurance companies are spending more and more trying to attract the next generation of auto insurance buyers. So how does an Independent Agent who has no company marketing support compete against the marketing gorillas of the direct writers to voice their services and value added benefits only they can provide?

The fact is no one is on TV talking about the value an Independent agent can offer the consumer.

If you go out on the street and ask someone to give you the first 3 auto insurance companies off the top of your head. Most would say GEICO, Progressive, and State Farm. However, if you ask them do you know what an independent insurance agent can do for you most would come back and say... I don’t have a clue.

Now the game has changed with the release of the RateElert insurance lead system.

“Our goal is be the marketing voice of the independent agent and to help them reach the next generation of insurance shoppers”, said Brian Hannigan, spokesman for RateElert.

Now, members of the Independent Insurance Agents and Brokers of America can now use the RateElert.com lead service to compete effectively against the Direct Writes for the growing number of shoppers looking to compare rates on-line at RateElert.com.

I have written more policies by using RateElert leads than I would have ever dreamed possible, states Jeff Ienco, independent agent.

Consumers complete and extensive on-line application and will be matched with an independent agent in real-time. The independent agent can sign up to receive the consumers information by certain zip codes or cities they would like to market in. The best part is only one independent agent will receive the consumers information thereby increasing the agents odd's of closing the sale.

About RateElert.com:
RateElert is based out of Clinton Township, Michigan and is a valuable resource for consumers shopping and comparing insurance rates online. RateElert's Insurance Marketplace allows insurance agents and carriers to compete for the growing number of consumers shopping on-line and provide the greatest return for their marketing dollars. To learn more about RateElert's insurance leads system, click on RateElert.com.


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Kelly Pegg
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