Allegra Marketing & Print’s Marketing Campaign Earns Prestigious PODi Best Practice Award for Direct Marketing

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Allegra Marketing & Print takes the time to learn about every aspect of their clients’ businesses, including those with a need for niche marketing strategies. Allegra’s niche marketing campaign for the Girl Scouts AZ (Arizona Cactus-Pine Council) has experienced significant results and earned them the prestigious PODi award.

Allegra is very proud of the ground-breaking work we have done for the Girl Scouts Arizona Cactus-Pine Council that earned us the PODi award

Allegra Marketing & Print, a leading marketing company in Scottsdale, AZ, has been providing innovative marketing services and products to clients since 1982. Allegra Marketing & Print takes the time to learn about every aspect of their clients’ businesses, including those with a need for niche marketing strategies. Allegra’s niche marketing campaign for the Girl Scouts AZ (Arizona Cactus-Pine Council) has experienced significant results and earned them the prestigious PODi award.

Allegra Marketing & Print created a multi-channel cross media niche marketing campaign for the Girl Scouts Arizona Cactus-Pine Council that was a great success. The total response rate achieved was nearly 8%, and 20% of all who responded, donated as well. The targeted approach managed to increase the average donation from $50 up to $225 per donor. In addition, the social media component helped to drive 800 Twitter followers, 500 new members of the Facebook Cause Page and potential future donors.

This innovative and successful campaign earned Allegra the highly acclaimed PODi Best Practice Award in the category of Direct Marketing. These highly anticipated awards recognize outstanding examples of digital print and variable data strategies from around the world.

“Allegra is very proud of the ground-breaking work we have done for the Girl Scouts Arizona Cactus-Pine Council that earned us the PODi award,” said Ted Raymond, Vice President of Allegra Marketing and Print. “We strive to provide all of our clients with innovative printing and marketing services that are successful and directly correlate to our clients’ needs.”

Allegra Marketing & Print’s case study of their multi-channel cross campaign that divided Girl Scout Alumni into four personas based on the calendar years in which they had been involved as scouts will be added to PODi’s Digital Print Case Study Database, the only compilation of its kind for the digital print marketplace.

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