iPhone Emerging as a Crucial Lovelife and Health Tool According to Rich Media Ad Network Greystripe’s Q4 Advertising Insights Report

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Fitness Apps Lead Health Category while Dating Apps Used by 28% of Uncommitted Singles.

“Our Advertising Insights Reports provides marketers with valuable information that they can use to effectively target specific audiences,” said Kevin Granath, VP Sales of Greystripe.

Greystripe, the leading mobile rich media advertising network, released their quarterly Advertising Insights Report detailing the behavioral characteristics of iPhone and iPod Touch users in their ad network. Among the recent findings, Greystripe illustrates new information about the interests and consumer sentiment of iPhone users, specifically surrounding dating behavior and health-related consumer patterns. Greystripe’s unique demographic targeting capabilities allow brand advertisers to reach their ideal audience.

Dating Downloads:

A little over half (51%) of iPhone and iTouch users use their device when planning a date, and among them:
43% use map apps like Google Maps to help plan their date
13% use venue review apps like Yelp
12% use banking apps

Also, 28% of users not in an exclusive dating relationship use dating apps, and among them:
-16% consider social network applications like Facebook most useful
-Only 4% use dating apps with GPS to find and connect with other singles around them
-Only 2% use speed dating apps or online dating apps

An App a Day Keeps the Doctor Away:

46% of iPhone users use their phone for health related inquiries. Among them:
-fitness apps are the most popular app category (43%)
-diet apps are a close second popular app category (30%)
-medical apps are third place (30%)

Also among those who use their phone for health related inquiries:
53% of iPhone users reported using their phones to search for outdoor activities
38% use their phones to search for doctors
39% use their phones to search for pharmacies
26% use their phones to search for hospitals

“Our Advertising Insights Reports provides marketers with valuable information that they can use to effectively target specific audiences,” said Kevin Granath, VP Sales of Greystripe. “This report underscores our commitment to provide accurate and relevant consumer patterns to our brand advertisers, allowing them to understand current trends and connect effectively with consumers.”

To view the full Advertising Insights Report from Greystripe, visit:
http://www.greystripe.com/wp-content/uploads/2010/02/GreystripeAdvertisingInsightsQ409.pdf

About Greystripe

Greystripe is the leading rich media mobile advertising network delivering brand advertising to mobile applications across iPhone, Android and over 1400 Java feature phones. Greystripe’s network of over 2000 mobile applications gives brands the ability to communicate their advertising message to a unique mobile audience, developers to gain advertising revenue by serving ads through their games, and consumers to play high-quality games for free.

Greystripe reaches millions of mobile users by powering over 180 Catalog distribution partners, through its online and mobile portal GameJump.com and deliver ad-supported apps through the iPhone App Store, the Android Marketplace, and Nokia's Ovi Store.

Greystripe was named the E-Tech CTIA award winner for the Mobile Marketing/Mobile Advertising category in 2009, AlwaysOn OnMedia 100 winner in 2009, AlwaysOn Global 100 winner in 2008, Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006.

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