TARGUSinfo Breaks New Ground to Boost Lead Intelligence

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Enhanced Lead Scoring and Lead Verification Solutions Launched Along with New San Francisco and New York Offices

In an October 2009 Forrester Research report titled The Intelligent Approach to Customer Intelligence, Andreas Weigend, Amazon.com’s former chief scientist, said “In 2009, more data will be generated by individuals than in the entire history of mankind through 2008.”

That’s why today, TARGUSinfo, the trusted leader in On-Demand Insight® about prospects and customers, announced that it has deepened its investment in innovation, offices and personnel to further help businesses capitalize on the massive amount of data available.

“We closed 2009 with great success by helping our customers achieve improved audience targeting, better customer experiences, higher conversion rates and increased customer lifetime values,” said George Moore, CEO and chairman, TARGUSinfo. “However, with the explosion of data continuing at a breakneck pace, our customers continue to choose TARGUSinfo because of our core ability to link predictive attributes to consumers and businesses in real time. We’ve committed considerable engineering man hours and financial resources to offer our clients even greater innovation through our verification, scoring and online targeting solutions.”

Doing What Others Can’t—Taking a Giant Innovation Leap in Lead Scoring & Lead Verification
By leveraging its real-time delivery network and robust repository of identities and attributes, TARGUSinfo delivers unparalleled intelligence at the moment of live interaction with prospects and customers.

TARGUSinfo On-Demand Lead Verification® and On-Demand Lead Scoring customers are achieving even greater marketing results with the latest enhancement of TARGUSinfo’s data repository. The new, expanded repository includes additional authoritative sources so customers can now verify leads with email addresses and mobile numbers — significantly enhancing lead intelligence.

“With mobile phone penetration nearing 100 percent, it’s crucial for our customers to have solutions that serve their evolving lead verification and scoring needs,” said Chris McArdle, executive director, TARGUSinfo. “Our verification solution includes new authoritative sources that link more than 219.6 million verified mobile phone numbers to names, addresses and other relevant information — allowing our customers to accurately verify and score more leads who contact them using mobile phone numbers.”

“Enhancing verification and analytics capabilities by increasing access to verified mobile numbers and emails addresses is a remarkable and unmatched industry achievement,” said Anna Zornosa, executive vice president of The Cobalt Group and general manager of its Dealix division, Dealix. “Since TARGUSinfo has enhanced its repository, our lead verification match rates have increased significantly.”

Placing Powerful Online Audience Data in the Hands of Advertisers, Agencies and Ad Networks

Launched in 2009, AdAdvisor® from TARGUSinfo is the first solution that brings rich, verified offline attributes to the online advertising ecosystem.

AdAdvisor gives advertisers and their agencies an unprecedented ability to define their desired audiences, while at the same time enabling publishers, ad networks and demand-side platforms to deliver those audiences with accuracy at scale. Leading companies in the online advertising ecosystem that leverage AdAdvisor data include: AdMeld, AppNexus, AudienceScience, Collective, InviteMedia, MediaMath, Rubicon Project, Tribal Fusion and &#91X+1&#93.

AdAdvisor data provides a unique ability to reach new prospects online that best resemble a company’s current customers. With access to thousands of potential targeting criteria such as travel habits, investment needs and brand preferences, AdAdvisor makes it possible for agencies to discretely identify the particular group of consumers that are most likely to be receptive to specific messaging and respond to a given campaign.

AdAdvisor data and verified demographics enable the nation’s top agencies, ad networks and online publishers to deliver highly relevant display advertising — in the moment they encounter each visitor.

Breaking Ground in New York & San Francisco
The company now has offices in New York, NY and San Francisco, CA to support all customers including its growing list of interactive marketing customers.

“The opening of these two offices signals to our customers and partners our commitment to grow with their business needs,” said Paul McConville, vice president, TARGUSinfo. “We’re making dedicated investments in people and resources to help our customers continue to innovate and grow.”

To learn more about TARGUSinfo or to join the discussion about how On-Demand Insight can work for your organization, visit http://www.TARGUSinfo.com or follow us on Twitter at http://www.twitter.com/TARGUSinfo and become a fan on Facebook at http://tinyurl.com/yzs3sbs.

About TARGUSinfo
TARGUSinfo, the trusted provider of On-Demand Insight® to the most recognized brands, links and delivers more than 62 billion real-time attributes a year to drive smarter customer interactions on the Web, over the phone and at the point of sale. For more than a decade, Fortune 500 companies have turned to TARGUSinfo to enable improved audience targeting, better customer experiences, higher conversion rates and increased customer lifetime values by using TARGUSinfo identification, verification, scoring and location solutions. TARGUSinfo offers a complete range of solutions to help organizations make better decisions leveraging a patented process built on a proprietary network and its unique predictive analytics capabilities. A profitable and privately held company, TARGUSinfo is headquartered in Vienna, VA with offices in San Diego, Chicago, San Francisco and New York. For more information, visit http://www.TARGUSinfo.com.

Rufus Manning                


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