QuantumDigital, Inc. Releases Whitepaper that Highlights Five Direct Marketing Trends to Watch in 2010

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Direct marketing leader shares latest trends to help marketers realize success in 2010.

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We keep up with and forecast the latest shifts in this space, providing our customers and prospects an opportunity to learn from our experience and expertise.

QuantumDigital, Inc., the complete online service provider of digital print, direct mail, email marketing and multi-channel marketing, today released a new whitepaper, "5 Direct Marketing Trends to Watch". The whitepaper covers how direct marketing trends including new technologies, consumer preferences and efforts to drive down costs while increasing ROI are shaping how, when and where marketers are communicating with audiences. The whitepaper was written to help marketers learn how to leverage these new trends to access the customers they want, gain more visibility, grow market share and boost ROI. The full whitepaper is available for download at http://quantumdigital.com/whitepapers.

"The direct marketing landscape is constantly and rapidly changing," said Eric Cosway, Executive Vice President and Chief Marketing Officer, QuantumDigital. "We keep up with and forecast the latest shifts in this space, providing our customers and prospects an opportunity to learn from our experience and expertise."

New technologies paired with tried-and-true direct marketing tactics are giving marketers everything they are searching for - targeted marketing, increased response rates, reduced spend, consumer participation, speed, automation and more. Combining academic studies with the newest direct marketing trends, marketers will benefit from this whitepaper's detailed insights into keeping up with this ever-changing marketing environment, including:

•Mobile marketing
•Social media integration - a new venue for commerce
•Personalized and tailored marketing
•Marketing automation
•Integrated and targeted direct mail

"Although some businesses may not have the capabilities to integrate all of these latest trends into their marketing mixes, simply being aware of them and how they're changing the communication landscape is very important," said Cosway. "Knowing how consumers are communicating in today's direct marketing landscape and knowing how competitors are interacting with them can help business better plan future marketing strategies and approaches."

About QuantumDigital
QuantumDigital, Inc. is the leader in digital print, providing direct mail, email marketing and multi-channel marketing, including mobile, to real estate brokers and agents, advertising and marketing agencies and large enterprise organizations through a client-branded web interface. With claims as the number one Xerox customer in the United States and first all digital Xerox iGen3™ printer to achieve G7® Master qualification, QuantumDigital solves a common problem for print buyers: getting consistent color quality regardless of the technology, printer or location.

Guaranteeing next business day turnaround on all orders, QuantumDigital's all inclusive service for mailings allows personalized and targeted messages to be sent using variable data print technology to one or thousands of recipients at a time. QuantumDigital's technology allows for personalized, automated customer and prospect direct marketing campaigns that can easily be integrated with existing databases and CRM systems for a streamlined solution. Their national residential database is accessible online and allows users to identify demographics within specific geographic areas in order to create tailored, personalized mailings. QuantumDigital also provides direct mail and email programs that trigger automatic communications based on a campaign schedule, and reporting analytics from data maintained by a proprietary database.

With a commitment to delivering outstanding service, QuantumDigital advocates standards for responsible marketing and provides cutting-edge research and education to help improve results throughout the direct marketing process. Providing greater flexibility and enterprise control, QuantumDigital clients can ensure that the right message is delivered to the right person at the right time.

Founded in 1986, QuantumDigital is based in Austin, Texas and provides its products and services to clients in the United States and Canada. Visit QuantumDigital at http://www.quantumdigital.com.

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Brianna McKinney
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