Leading Multi-Cultural Hair Care Line Introduces Colaura® Elevation Series Color Line

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As the partner in style to hair care professionals for 20 years, Design Essentials Salon System recently announced that it has welcomed the new year with the Colaura® Elevation Series HI-LIFT Permanent Conditioning Color. This innovative series of products supports the popular trend of women with all textures of hair embracing permanent color and highlights by providing a safe way for stylists to lighten hair.

As the partner in style to hair care professionals for 20 years, Design Essentials Salon System recently announced that it has welcomed the new year with the Colaura® Elevation Series HI-LIFT Permanent Conditioning Color. This innovative series of products supports the popular trend of women with all textures of hair embracing permanent color and highlights by providing a safe way for stylists to lighten hair.

“The Elevation Series doesn’t compromise the integrity of hair and maintains healthy hair while getting colors that clients deserve,” says Nicola Martin, Colaura Artist Educator and owner of Salon Epiphany by Niki in West Hempstead, New York. “As the manager of stylists who have various levels of experience, I have found that Elevation is easy to use for the new colorist and a great addition for the experienced colorist.”

Elevation is ideal for women with various hair types and textures whether they are natural, chemically treated or texturized. Unlike other permanent color brands, Elevation contains hydrolyzed wheat protein to moisturize, condition and maintain the health of the hair and a low percentage of ammonia, which makes it a safe option for lightening hair one to three levels irrespective of hair type or texture. Elevation is available in an Elevation Series Clear and Elevate 20 Volume and 30 Volume Developers.

The Elevation brand provides the following key benefits:
-- A simple solution for clients with relaxed, chemically treated or texturized hair who want richer more vibrant color
-- Hydrolyzed Wheat Protein conditions, moisturizes and protects the hair structure for healthy hair maintenance
-- No complicated formulas allowing for easy mixing and excellent working consistency delivering maximum performance
-- Processes quickly to gently and safely lift hair 1 – 3 levels in 25 – 45 minutes

“This product allows for every client to become a color client,” explains Brownie Sims, Colaura Color Manager. “You can achieve beautiful high lift color, safely incorporating dimensional color trend. As a colorist this opens me up to a new level, especially when dealing with chemically treated hair. Elevation Series HI-LIFT Permanent Conditioning Color has the tone of complete professionalism. I’m able to take hair from nothing, to something, to great!”

As part of its ongoing efforts to provide information directly to professional stylists, Design Essentials experts answered questions about the Colaura Elevation Series HI-LIFT Permanent Conditioning Color during a live chat via the company’s page on Facebook. The chat took place on Monday, Feb. 22. Visit “Design Essentials: Your Partner in Style” Facebook Fan Page to view the discussion notes.

For more information on Design Essentials or to arrange an interview, contact Nneka Egwuatu at 678-884-4008 ext. 714. You may also visit ww.colaura.com.

ABOUT DESIGN ESSENTIALS:

Design Essentials Salon System was launched in 1990 by McBride Research Laboratory, Inc., which provides direct distribution of premium, quality hair care solutions engineered to infuse hair with a natural balance of organic ingredients, vitamins and proteins that promote healthy and manageable hair. Today, MRL offers more than 40 premium beautification products through e-commerce and direct-to-hair salons network of independent, exclusive distributors in the United States, Caribbean and the United Kingdom. To learn more, visit Design Essentials online at http://www.designessentials.com.

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Nneka Egwuatu
Brainchild Associates
678-884-4008 ext. 714
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