Las Vegas, NV (PRWEB) February 25, 2010
Digital marketing professional Shawn Rorick today released Emerging Marketer, an honest assessment of next-generation advertising.
The book was published to assist today’s marketing and sales professionals in determining which interactive media channels are right for their company along with specific tips, rules of thumb, insightful examples and case studies.
Rorick is a digital media professional with more than 15 years of experience in Web development, Internet marketing, new media and next-generation advertising. Witnessing the boom of Las Vegas and working as marketing director for leading communications, resorts and entertainment companies, he has gained the insight and experience needed to accurately describe our new media today, providing a road map description of our future. Rorick has been quoted by executives as being responsible for “single-handedly dragging Las Vegas interactive advertising into the 21st century.”
“Emerging Marketer looks at the engagement of today’s consumer in our rapidly changing world while pursuing tomorrow’s media,” said Rorick. “This book highlights key elements necessary to engage fragmented audience evolvement while predicting the road ahead.”
With early reviews in, Emerging Marketer is gaining a thought-leading audience with enthusiastic feedback:
“I could not put the book down from start to finish. This is the textbook for the next-generation marketer as Shawn Rorick drives digital thinking forward,” said John Durham, CEO of Catalyst and marketing professor, University of San Francisco.
“Rorick has the rare ability to not only understand the current landscape, but also see where things are going. Unlike other books, Emerging Marketer blends his unique experiences as an interactive marketing executive into a guidebook for those of us who operate across multiple disciplines. He cuts through the buzz words and hype to provide solid advice and a road map for success,” said Michael Terpin, CEO, SocialRadius.
“This innovative book bridges the gap between digital age media chaos and real world proven tactics. It is a brilliant aggregation of leading edge techniques and inspirational new approaches to marketing. It is essential reading for the digital age media marketer,” said Brett Tabke, CEO, WebmasterWorld, Inc. and chairman for Pubcon.
About Shawn Rorick
With hands-on experience in Web development, interactive media planning and direct marketing execution, Shawn Rorick has trained, coached and educated many “emerging marketers” today. His expertise has been sought by companies in a variety of industries utilizing interactive media to reach their valued customers.
Rorick is a graduate of Southern Illinois University with degrees in Technology, Business Management and Marketing. He currently chairs the Las Vegas Interactive Marketing Association, which now lists more than 600 members, dedicating his career to educating marketers with all disciplines and backgrounds seeking to apply successful emerging media channels to their own marketing endeavors.
For more information about Shawn Rorick or Emerging Marketer please visit http://www.emergingmarketer.com.
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