O-Cedar Brand Selects J.M. Glass + Associates for Product Introduction

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Bannockburn-based Integrated Marketing Agency Launches Wet Floor Cleaning System

Freudenberg Household Products brand O-Cedar® has selected J.M. Glass + Associates of Bannockburn, IL to introduce a new product. The integrated marketing agency will help launch a wet floor cleaning system to be announced at the March IHA International Home + Housewares Show in Chicago and provide focused strategic counsel on all aspects of marketing development to expand awareness and market penetration for the product.

More than 100 years old, the O-Cedar brand is known by its marketing signature, “O-Cedar Makes Your Life Easier!” O-Cedar was the first company to produce an oil-treated dust mop, market the squeeze-action sponge mop and introduce a lightweight, plastic angle broom.

“We are looking forward to partnering with J.M. Glass + Associates to introduce our new wet floor cleaning system, as well as working with them to reach our consumers via print and social media channels,” said Art Wilde, director of US Marketing, FHP. “The agency has a long history of successful household product marketing that is a perfect fit with our brand’s commitment to taking the work out of housework.”

JMG will provide expertise in merchandising, promotions, public relations, social media and advertising support.

“Our integrated marketing team is excited to work with O-Cedar,” said Jeff Glass, president and founder of J.M. Glass + Associates. “It’s an honor to partner with a brand that has more than 100 years of experience in making life easier for consumers. The branding aligns perfectly with our firm’s dedication to marketing solutions that help grow our clients businesses.”

About the Freudenberg Group
Freudenberg is a family business that offers its customers sophisticated technical products and service solutions. The Freudenberg Group is primarily a supplier of components with focus on seals and vibration control technology, nonwoven materials, lubricants, mechatronics and household cleaning products.    

The Group employs more than 34,500 people in 53 countries and recorded sales of 5.3 billion euros in 2007.

About Freudenberg Household Products
FHP is a division of the Freudenberg Group headquartered in Weinheim, Germany. The company’s Household Products Division is a leading international manufacturer of branded goods including household cloths, cleaning products and laundry care products, and is the leader in virtually all markets in which it competes. The business recorded sales of nearly $1 billion in 2008 with about 2,300 employees globally. It is best known in America for its O-Cedar brand and worldwide for its Vileda® brand.

For more information visit: Freudenberg Household Products Group at http://www.freudenberg.com; O-Cedar Brand at http://www.ocedar.com and J.M. Glass + Associates at http://www.jmglass.com.

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Tracy Teitelbaum
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