San Francisco, CA (PRWEB) February 25, 2010
Marin Software, provider of the leading paid search management application for advertisers and agencies, today launched Placement Targeting, a powerful new feature of Marin Search Marketer that brings insight into the performance of the Google Content Network, enabling search marketers to extract higher ROI from their search marketing investments.
The Google Content Network reaches 80% of global Internet users, allowing advertisers to target audiences on hundreds of thousands of websites. Given the sheer number of sites and pages included in the Google Content Network, advertisers are challenged to understand which placements drive the maximum conversion, revenue, and return on investment for their advertising spend.
Marin Software Placement Targeting brings a new level of accountability and control for search marketers advertising on the Google Content Network. For example, a sporting goods provider could understand whether advertisements for ski equipment performed better on a profit per impression basis in the sports section or the business section of an online newspaper. Separately, a lead generation company for the insurance industry could view which sites resulted in a high click-through rate but low conversion rate for car insurance ads, and quickly eliminate advertising on those sites with low quality traffic.
Marin Software’s Placement Targeting provides marketers with the ability to: view conversion, revenue, profit, and return on investment metrics for Content Network campaigns by site and placement; identify and bid up high-performing placements to drive more conversions; easily bid down low-performing placements to save money and increase ROI and proactively monitor and remove sites that engage in click-fraud, eliminating the need for disputes.
With this capability, marketers can now extract more accountability and ROI from their search marketing spend, allowing for profitable expansion of search programs through increased participation in the Google Content Network.
“The Google Content Network is already a key advertising channel for hundreds of thousands of marketers worldwide, but many of these advertisers would spend even more on the Content Network if they could get more visibility into how their placements perform,” said Chris Lien, chief executive officer of Marin Software. “Marin’s new Placement Targeting capability delivers the insight that advertisers need to grow their search programs, along with the tools to quickly interpret and take action on that insight across thousands of placements.”
“At W3i, we manage a complex paid search program with hundreds of thousands of keywords, helping our clients achieve maximum visibility and revenues online,” said Peter Novotny, marketing manager at W3i. “The Google Content Network is a cornerstone of our strategy, and Marin’s new Placement Targeting tool will enable us to measure the effectiveness of our Content Network campaigns down to the individual placement – providing us with increased visibility, accountability, and control.”
About Marin Software:
Marin Software provides an enterprise-class paid search management application for advertisers and agencies. Marin Search Marketer®, designed for those spending at least $100,000 monthly on paid search, addresses the workflow, analysis, and optimization needs of large-scale advertisers and agencies, saving time and improving financial performance. Over 175 companies are running on Marin Software, including some of the world's largest interactive agencies and advertisers. Marin's clients manage over $800 million of annual paid search spend in the Marin Search Marketer application.
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