Company Offers Financial Incentives for Healthy Living

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FitCarrot.com is tackling the national obesity epidemic by rewarding members for making healthy choices in their lives.

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FitCarrot.com is a healthy rewards network that offers financial incentives to individuals to lead a healthy lifestyle. In doing this, we are addressing the national obesity epidemic and positively acknowledging those who already practice a fit and active lifestyle. Essentially, our members earn points for making healthy choices. These points are then redeemed for cash or gift cards to national retail stores. Members earn points in two ways: purchasing healthy products or services from any of our 83 our retail partners or participating in any number of organized recreational activities such as a 5k run, charity walk or triathlon.

Fit Carrot has teamed with over eighty retail partners including Reebok, Adidas, Weight Watchers, Gaiam, GNC and 24 Hour Fitness to offer healthy shopping options to its members. Fit Carrot also offers members rewards for participating in organized recreational activities including running, walking, swimming, cycling, golfing, snow skiing, and other fitness related activities.

Dr. Robert Jeffery, director of the University of Minnesota Obesity Prevention Center, has conducted several studies on financial incentives and supports their use as motivators of behavior change. Eric Finkelstein, a leading expert on the economic impact of obesity, has found that money and other rewards can inspire people to trim down.

FitCarrot.com was launched in November 2009. The concept behind Fit Carrot is truly built around the major issue that plague people who attempt to lose weight and lead a healthy lifestyle – motivation. From scientific articles to online weight loss blogs and social forums, this primary concern has yet to find a viable solution. Fit Carrot addresses these important concerns by helping to motivate people to make healthy choices. Equally as important it also rewards individuals who currently practice healthy habits and reinforces their behavior.

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David Lewis
Fit Carrot
(949) 212-4190
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