Launches New Visitor Interest Profile to Aid Seniors Searching for Retirement Options

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New VIP (Visitor Interest Profile) decision engine is the first of its kind to help Seniors seek out their perfect retirement location. has launched a revolutionary new tool to assist Seniors and their families looking to research their retirement options. Called VIP -- or Visitor Interest Profile -- is the first of its kind “decision engine” that helps visitors pinpoint their ideal retirement lifestyle and location.

Accessible from any page, but featured prominently on the home page at, VIP offers an fun and entertaining way to move past pre-conceived notions, and accurately find the perfect retirement location. Although the logic that drives this new feature is quite complex, the process is simple: A visitor takes the VIP test, composed of a series of questions. These questions are calculated to take into account factors such as cost of living, health care, climate, crime rate, topographical preference, activites, and personality. From those answers, VIP calculates not only what is important to the visitor, but how important it is to them, and offers first suggestions for areas they would be interested in retiring in. Once an are is selected, then the visitor can browse available communities, and homes.

Sometimes, the results are surprising — but that’s the whole point. VIP’s purpose is to recommend possibilities the visitor might not realize exist. For instance, the low cost of living in Dallas-Ft.Worth, or the excellent medical care along the South Carolina Coast, or the fact that Northern California has more sunny days per year than Southern California. While the visitor to might not be aware of these things, VIP is—so it’s ready to give them recommendations that may not only be surprising, but very useful as they begin planning for their retirement years.

Once completed, the visitor can review their results, or retake the test at any time. When combined with free member benefits like saved searches, VIP and lead the way in senior information services.

About was established in 1995 as The Retirement Net, and has since become a leading senior information portal and world's largest online network of active retirement, independent living, assisted living, nursing care, home health, home care, and home- and community-based retirement services in the world. Our current list of member communities and businesses tops 105,000. also features educational and informative articles from nationally recognized experts on topics ranging from health to relationships and money.


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Adam Brooks
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