Business Intelligence with MediationZone® at Sky

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Sky has selected MediationZone® from DigitalRoute as a primary data integration platform for their corporate Business Intelligence.

In 2007, Sky deployed DigitalRoute’s MediationZone as a strategic mediation system across the Sky group. MediationZone was selected for its capability to adapt to any communication technology and to integrate with Sky’s existing infrastructure. As part of the project scope, MediationZone has replaced all existing mediation systems.

Sky expanded their use of MediationZone at the end of 2008, adopting it as a data integration platform for strategic projects that require various ETL and integration capabilities to feed data to their Business Intelligence and Data Warehouse systems. With MediationZone Sky’s Corporate Business Intelligence has an integration platform which facilitates the provision of business insight derived from broadcast, financial, web and telephony data, in a cost effective and timely manner.

“We selected DigitalRoute after they met the challenge of a tightly controlled on-site proof-of-concept. MediationZone provides us with the flexibility and performance we require to process and deliver increasing volumes of data from batch and near real time sources," said Avi Marco, Business Intelligence Manager, at Sky, “DigitalRoute presented a persuasive vision for the tool and its capabilities outside the traditional mediation space," he added.

During 2009, Sky has continued to expand on their usage of MediationZone which is now also a key component in Sky’s solution for delivering tailored advertisement to web users. The flexibility and scalability of MediationZone has been instrumental in reducing cost and time-to-market for business intelligence integration.

“We have a very high confidence in DigitalRoute. Everything that has been promised has been delivered on time and on budget. We have a perfect partnership," said Avi Marco.

“We are delighted to see how Sky has extended the use of MediationZone from the initial billing mediation deployment. Our data integration capabilities above and beyond traditional mediation have attracted a tremendous amount of interest from network and service providers around the world," said Jan Karlsson, CEO at DigitalRoute.

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Joakim Sahlgren

Rachel Dunachie
British Sky Broadcasting Ltd.
+44 20 7705 3000
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