Nitto Launches Online Videos to Educate Consumers on the Importance of Tire Maintenance

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Nitto Tire announces its launch of a series of online videos designed to help consumers understand the importance of proper tire maintenance. The videos, which are available on Nitto’s website and on popular social media sites like YouTube, cover topics such as tire rotation, tire uniformity and balance, proper air pressure inflation and an explanation of the information found on a tire sidewall. Nitto plans to release additional videos throughout the year. Visit NittoTire.com to watch the videos.

An important objective was to explain the benefits of tire services and maintenance in an easy-to-follow format.

Nitto Tire announces its launch of a series of online videos designed to help consumers understand the importance of proper tire maintenance. The videos, which are available on Nitto’s website and on popular social media sites like YouTube, cover topics such as tire rotation, tire uniformity and balance, proper air pressure inflation and an explanation of the information found on a tire sidewall. Nitto plans to release additional videos throughout the year. Visit NittoTire.com to watch the videos.

One of Nitto’s primary goals when creating the videos was to increase awareness for the central role tires play in vehicle safety. “The fact is that the vast majority of consumers don’t understand how routine services like balance, rotation or even checking air pressure can extend tire life as well as enhance their vehicle ride characteristics,” said Stephen Leu, who spearheaded the project. “An important objective was to explain the benefits of these services and maintenance in an easy-to-follow format. Many consumers can be lost in the jargon of tire terminology. We wanted to make sure that every viewer could understand and digest the important messages conveyed in the videos.”

The initial four-video series covers alignment, balance and tire rotation, proper air inflation and how to read a tire sidewall. All are designed to be informative while also being easily understandable. The information is presented concisely and uses visuals to illustrate each concept. In some videos, 3D animations were used to help explain the more technical aspects of services and procedures. The service videos explain not only the service procedure, but also when services should be performed and how everyday driving conditions can adversely affect tread wear and overall tire life. The four videos are intended to empower consumers and help them make service decisions to get the most out of their tire purchase and their driving enjoyment.

To watch the videos, logon to NittoTire.com. Look for additional video content throughout 2010.

Nitto Tire develops performance tires for all uses, including racing, off-road and street. Using state-of-the-art manufacturing and testing facilities in both Japan and the United States, the company provides innovative and high-quality performance tires for the most demanding enthusiasts. For more information about Nitto Tire or its products, visit the company’s web site or contact the company directly. Nitto and Fueled by Enthusiasts are registered trademarks or trademarks of Nitto Tire U.S.A., Inc., located at 6021 Katella Ave., Ste 250, Cypress, CA 90630.

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Stephen Leu

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