Implant Direct, LLC and Big Case Marketing Announce Opportunity for Dental Implant Practice Growth

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New one-day marketing and case acceptance program designed to help implant dentists thrive in today’s more competitive economic reality. The key strategies to ongoing success in the post-recession economy will be covered, primarily in the areas of marketing and case acceptance fundamentals. The marketing materials available to doctors participating in Implant Direct’s RealChoice™ Program will be discussed to demonstrate how they can be put to use in the doctor’s local market.

purely cosmetic driven procedures are down 30-50% from 2007 highs, yet patients needing rehabilitative and implant dentistry are still going forward with these treatment for the dental practices applying our principles

Big Case Marketing, a global leader in patient marketing and case acceptance for dentists with advanced clinical training, received the endorsement of Implant Direct, Int’l for a new one-day marketing and case acceptance program designed to help implant dentists thrive in today’s more competitive economic reality. The course is scheduled to be held in Seattle, Washington on May 6th, 2010.

Implant Direct, Int’l is the fastest growing, full service dental implant company in the world. An Implant Industry Report by a Berenberg Bank Analyst, January, 7, 2010 (chart below) noted the “rise of Implant Direct which is, in our view, more than a so-called ‘internet discounter’ and is moving towards the pack of value/premium players, albeit at a significantly lower price point.”

Dr. Gerald Niznick, founder and president of Implant Direct states, “We not only provide a high quality product with cross-compatibility and up to 70% cost savings compared to many of the leading implant companies, but we are also constantly looking for ways to connect our excellent product to strategies that can help our customers grow their practices. We developed the RealChoice™ Dental Implant Centers to help dentists bring the message of affordable Implant Dentistry to the general public. Dr. McAnally’s course at Big Case Marketing is designed to teach dentists how to use tools, such as RealChoice, to bring in the patients and to gain case acceptance for complex treatment plans. I endorse Dr. McAnally’s marketing strategies and training courses because they provide an additional level of support to assist our customers in growing their practices and, combined with Implant Direct’s low prices on its products, they can play a critical role in helping get patients to say ‘Yes.’”

The course is designed for the dental practitioner who considers the changing economic rules following the recession and who wants to continue to grow their practice instead of fall behind more aggressive local competitors. Dentists with the highest levels of clinical dental implant training have the most to lose by ignoring the emerging marketing trends.

The recent recession made it more difficult for dentists to find the patient who needs, wants and will invest in the high-tech elective procedures now available, including dental implants. Dr. McAnally states, “As evidence of the economic change, purely cosmetic driven procedures are down 30-50% from 2007 highs, yet patients needing rehabilitative and implant dentistry are still going forward with these treatment for the dental practices applying our principles. This is part of a long-term shift in fundamental consumer behaviors that will affect every single practice in the coming years.”

The one day course will be delivered personally by Dr. McAnally and is designed to illustrate and provide details of what is working right now in the most successful practices offering fee-for-service comprehensive dentistry.

The key strategies to ongoing success in the post-recession economy will be covered, primarily in the areas of marketing and case acceptance fundamentals. The marketing materials available to doctors participating in Implant Direct’s RealChoice™ Program will be discussed to demonstrate how they can be put to use in the doctor’s local market. Each course participant can submit 2 marketing pieces for live critique by Dr. McAnally during the course. If properly implemented, such critiques routinely increase results and create immediate gains in the business. Current RealChoice™ Centers will also receive a tuition discount for the course.

More information can be found at http://www.EssentialDentalMarketing.com

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Larry Brooks

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