Unique Approach to New Membership Website Helps Maximize Online Profits

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IncreaseOnlineProfits.com, created by co-founders, Rick Henkin & Karl Kasca, provides a simple solution to every website owner's dilemma, attracting new visitors and converting them to customers by focusing on the user's point of view.

IncreaseOnlineProfits.com (http://increaseonlineprofits.com), created by co-founders, Rick Henkin and Karl Kasca, provides a simple solution to every web owner's dilemma, attracting new visitors and converting them into customers, by focusing on the user's point of view.

"What makes our approach unique, according to co-founder Rick Henkin, is that we show website owners how to look at their marketing efforts and their website design from the user's perspective, which is really the only point of view that matters."

IncreaseOnlineProfits.com's web portal provides web-based business owners a place to learn the tips needed to create a user friendly website, including a members-only discussion forum plus how-to articles, videos and tutorials, with advice and insights from industry experts on topics including:

  • Blogs and Podcasts
  • Conversion
  • Landing Pages
  • List Building
  • Marketing/Advertising
  • Personas
  • Psychological Triggers
  • SEO (Search Engine Optimization)
  • SEM (Search Engine Marketing)
  • Social Media/Networking
  • Testing and Analytics
  • Usability and Accessibility
  • Writing for the Web

Sample articles (http://www.increaseonlineprofits.com/SampleArticles) are available so that visitors can have an idea of what they'll find in the Member's Area of the site. These articles are reprinted exactly as they appear in the Member's only section of the website, including the action steps and how-to videos:

  • Submitting Your Website to Online Directories - DMOZ- and Search Engines
  • Headings, Subheading, Bullets and Scannability
  • Blogging: How to Set Up a Quick and Easy Blog in Minutes Using Blogger
  • Twitter: Overview and What It Is
  • E-Newsletters- The Basics
  • Screen Resolution: What's the Best Size to Design For?
  • Colors, Backgrounds and Text
  • 52 Ways to Increase Your Conversion Rates
  • Shopping Cart Abandonment Solutions

IncreaseOnlineProfits.com has also created a 90 second video, The Solution Movie (http://thesolutionmovie.com), which is designed for authors, entrepreneurs, small to medium sized businesses, professionals with private practices, speakers, anyone who has a website, blog or podcast, who would like to learn how to tap into the power of online marketing and social media.

In addition to the movie, visitors may opt-in to download a free mini-course "77 Ways to Increase Your Online Profits Right Now."

IncreaseOnlineProfits.com, a service or Social Mastermind Corp., is a membership based website, designed for website owners, bloggers and podcasters who want immediate access to the most current information on how to attract more visitors and convert those visitors into customers.

IncreaseOnlineProfits.com (http://www.increaseonlineprofits.com)

Rick Henkin

Karl Kasca

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Rick Henkin

Karl Kasca

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