New York, NY (PRWEB) March 1, 2010
Moguldom Media Group, an innovative new media company, today announced the launch of BossipTwitter.com, a new micro-site dedicated to Twitter in the African-American community. Combining aggregated tweets by African-American celebrities with Twitter-related celebrity content from Bossip.com, BossipTwitter.com gives African-American consumers a single destination for all the latest Twitter content, news, and trends.
Continuing Moguldom's leadership role in delivering innovative social media products to the African-American community, BossipTwitter.com is the first site to capitalize on the exploding popularity of Twitter among black celebrities and consumers. According to a recent report by the Pew Internet & American Life Project, African-Americans are adopting Twitter at a faster rate than the general population, with more than 26 percent currently using the micro-blog platform.
In addition to rewarding Bossip.com's loyal readers with new forms of fresh, up-to-the-minute content, Moguldom's Twitter initiative will serve several key strategic goals. Continued innovation helps differentiate the company's social media portfolio from a growing number of small-scale, mom-and-pop blogs entering the market. Cross-platform content will increase Moguldom's presence and followers on Twitter and help the company reach its target of 100,000 Bossip followers on Twitter by 2011. For advertisers, the ability to tweet marketing messages to Bossip's uniquely targeted audience will enrich Moguldom's advertising offering and keep the company at the forefront of the latest strategies in social media marketing.
Said Marve Frazier, CEO of Bossip.com and Chief Creative Officer of Moguldom Media Group, "It has always been our strategy to harness the latest revolutionary trends in technology and media to create exciting new experiences for the community we serve. We leapt out to an early lead with Bossip.com, but we're staying hungry and never taking our leadership position or our readers for granted. By embracing innovative social platforms like Twitter that complement our existing products, we can give readers an even better media and cultural experience while upgrading the diversity and quality of our digital offerings."
High-profile Twitter users to be featured on BossipTwitter.com include Janet Jackson, Eryka Badu, Alicia Keys, Common, Jim Jones, Diddy, Gayle King, Kelis, Ciara, The Game, Kandi Burress (Real Housewives of Atlanta), Bow Wow, Fabolous, Floyd Mayweather, and Drake.
Moguldom's Twitter initiative, along with the up- and-coming launch of The Atlanta Post, a blog serving the business and entrepreneurial needs of high-income African-Americans, follow the strong momentum already achieved by the company's established products. Bossip.com has already achieved higher average pages per visitor and minutes per visitor than even long-established, well-financed competitors such as BET.com, Complex.com, and VIBE.com (ComScore), and a recent story in Black Enterprise magazine announced that "Bossip.com is leading the charge into the new digital era." Yahoo! ranked Bossip #7 in its Year in Review Blogger's Roll feature, commenting that "As black entertainment-lifestyle print poobahs like Vibe, Ebony, and Jet foundered, high-traffic blogs like Bossip ramped up to represent in '09." From an advertiser's perspective, Bossip.com's impressive traffic figures are further enhanced by the quality of its readership: ComScore analytics reveal that the site's visitors are 208 times more likely that the average Internet user to be the first among friends to buy new technology gadgets, and 195 more likely to attend movies on the opening weekend.
About Moguldom Media Group
Moguldom Media Group (http://www.moguldom.com) is a new media company with a portfolio of popular niche blogs that includes Bossip.com, the leading celebrity gossip website serving African American consumers; HipHopWired, focused on music industry and entertainment news relating to Hip-Hop and R&B as well as politics and The Atlanta Post which is dedicated to meeting the business content needs of high-income African-Americans.