Clients rank chemistry as a major variable in their selection of an agency partner – many consider it the most important factor in their decision. Our site allows visitors to get to know our unique culture as deeply as possible.
Fort Lauderdale, FL (PRWEB) March 2, 2010
AgencyNet is proud to announce the launch of the new agencynet.com. Building on the much talked about experiential nature of their previous site, AgencyNet uses their web-presence to showcase the agency’s people and innovation-driven culture in an immersive, 3D representation of their offices in NYC and South Florida.
AgencyNet Founder and CEO, Richard Lent summarizes the effort:
“Clients rank chemistry as a major variable in their selection of an agency partner – many consider it the most important factor in their decision. Our site allows visitors to get to know our unique culture as deeply as possible.”
To that end, the agency has integrated real-time Twitter feeds directly into the site’s homepage for every member of the staff, letting the true voice of the agency shine through. Conversation is open to visitors in the site’s “Philosophy” section, where users are invited to weigh in and share their passions.
The new site complements an existing presence for the agency across major social networking sites including YouTube, Facebook, Twitter, Flickr, and mobile (m.agencynet.com), where content is updated regularly with the help of over 20 company bloggers and over 40 active micro-bloggers.
But culture and people are only part of the picture. The engaging, experiential site sits alongside the agency’s well-regarded corporate blog—ANidea. At any point in the site experience, a user can click to reveal related content, dynamically sourced from the company blog, via a unique “SlideBar” mechanism. Instead of pulling the blog content into the site experience or forcing the user to leave via a new window, the “SlideBar” allows the user to seamlessly transition between the portfolio site experience and the agency’s thought-leadership blog. Two different sites, one user experience.
Today’s biggest brands hire AgencyNet to innovate. The site was used to demonstrate the team’s broad skill as well as curiosity. The agency employs a range of emerging technologies: gesture-based navigation, holophonic sound, and real-time mobile integration that lets users pilot a toy helicopter from their iPhone as it darts through the 3D office environment.
“Many get hung up on the technology debate, but it really should be about the ways your brand connects with people across an expanding spectrum of screens, platforms and technologies. We develop experiences that are appropriate for each channel.” Lent continues, “The web provides useful tools and up-to-the minute information, but the digital medium has enormous power to deliver a rich, sensory experience as well. Our new .com, integrated with ‘ANidea,’ demonstrates that our agency delivers both.”
AgencyNet is a modern marketing agency with Digital DNA. The agency specializes in strategic digital and social experiences with core expertise in Mobile, Dynamic HTML, Flash, video, platform and application development, and consumer / brand strategy. Advertising Age dubbed AgencyNet ‘One of the Hottest Digital Agencies Around’ and the agency’s’ CEO has testified before the U.S. House of Representatives as an expert witness on the state of the Digital ecosystem. Their work has been the recipient of over 125 high-profile awards including an Interactive Emmy, FWA Top 20 agency sites in history, Cannes Cyber Lion, South by Southwest's Best in Show, as well as The Webby. Notable clients include some of the world’s finest brands including Bacardi, Ruby Tuesday, Grey Goose, NBC-U, Pepsi, Time Warner, HBO, Warner Bros, and Atlantic Records.