Good Neighbor Insurance is prepared to assist active and vibrant women go beyond traditional retiree travel coverage to offer a wider range of products for various activities.
Gilbert, AZ (Vocus) March 2, 2010
Women today are not only living longer and healthier lives but are also finding new definitions for retirement. Gone are Victorian dreams of rocking chairs at local beach-side resorts. Today’s retiring women are more interested in active and interactive international travel. These women, aged 50-70, already spend $150 billion each year on travel. But is the travel industry ready for change? In order to help them select the best insurance suited for their preferred style of travel and life abroad, Good Neighbor has put together insurance options for seniors and a travel and medical section on their website loaded with helpful suggestions and links, as well as a short video about senior travel.
'The travel industry at large and travel insurance brokers in particular must respond to the needs of these women,' agreed Jeff, founder of Good Neighbor Insurance. “Good Neighbor Insurance is prepared to assist active and vibrant women go beyond traditional retiree travel coverage to offer a wider range of products for various activities.”
When asked what types of coverage these women want, Jeff responded, 'Everything! They want medical evacuation and trip protection for things like adventure sports. An increasing number of them who are volunteering in dangerous areas are asking about political evacuation coverage. And also, new retirees frequently ask about trip interruption coverages.'
Barbara works as a Director of Hospice and Palliative Care in Arizona. She is 60 years old. Last year she took vacation time to go to Nepal to help local churches combat the growing sex-slave trafficking. If that wasn’t enough, Barbara introduced herself to local hospitals and clinics and offered to teach doctors and nurses about pain management for their patients. She already has plans to return to Nepal this year to continue the relationships developed from her first trip.
International travel is a major item on the agenda for these new retirees. The oldest baby boomers turned 60 in 2006, and travel websites have been springing up to meet the demands of a new tech savvy generation ever since. Responses from curious web browsers tell of a generation on the move with not a rocking chair in sight. VibrantNation.com, a website designed for women ages 50 to 70, conducted a poll of their members. They found that although 63% are married, less than 20 % of them shared travel decision-making with their spouse. Most make their own plans, and a full 79% of them had already made plans for 2010 by mid-January.
Baby boomer women are well educated and well informed. And they see learning as a life-long process. In the survey, 57% of women said they would pay more for trips that included educational components. But they don’t want to sit on a tour bus. Moderate to extensive amounts of exertion while on vacation were preferred by 58% of women. Experiential components such as meeting locals and volunteering also rated high with 74% of women.
And although they are informed about the health issues of aging, they are up for adventure. They plan to live active and healthier lives a long as possible. They even plan to participate in adventure sports such as exploring caves, kayaking, parasailing, repelling, trekking, and white water rafting. Good Neighbor has a video about adventure sports that is certain to appeal to these women.
These newly retired women like the personal touch. Studies have noted that these women most often become involved in an activity because they were invited by a friend. Mass marketed tours are not their style. Even the cruises they choose tend to be small with family gathered on board. And since according to the US Department of Labor around 71% of these women have been employed, they have the finances to pay for convenience and service. They still love a good deal, however, and know when they’ve found one.
'When they call us,' says Jeff, 'we make sure they talk with a live agent. We will help them fill out their insurance application right there online if they prefer. Most of them have really good questions and are looking for someone to help them figure out what kind of travel insurance is best for them.'
Good Neighbor has years of experience working with older travelers. They have devoted pages on their website for boomer travel, as well as sections covering medical advice and travel tips.
As more and more baby boomers retire, they will change current views of life after 65. For new retirees a whole new world of opportunities awaits, and they have the resources to enjoy them.
About Good Neighbor Insurance
Jeff Gulleson established Good Neighbor Insurance in 1997, to provide global health and life insurance services after living for 30 years in Indonesia.
GNI helps clients find good, cost-effective international health, travel, and life insurance while providing caring service based on integrity. The company serves students traveling overseas, short-term teams, aid organizations, foreign and domestic corporations, universities, and volunteers both from the U.S. and abroad.
GNI’s website has more information as well as a guide to medical advice for overseas travelers, written by Jon Askew, MD.
For more information, contact Jeff Gulleson or Doug Gulleson at Good Neighbor Insurance, Toll Free: 866-636-9100 or in Phoenix, AZ: 480-813-9100
Good Neighbor Insurance, 690 E. Warner Rd. Suite 117, Gilbert, AZ 85296, USA
Or go to: http://www.gninsurance.com