Evantage Consulting Presents Unique User Experience Talk, “The Bag Lady,” at Ignite Portland

Share Article

Sheetal Dube, user experience consultant at Evantage Consulting, will present “The Bag Lady” as part of Ignite Portland at the Bagdad Theater on March 3, 2010.

The key takeaway from this interview was that making something easy to use doesn’t necessarily equal meeting the needs of an end user

Sheetal Dube, user experience consultant at Evantage Consulting, will present “The Bag Lady” as part of Ignite Portland at the Bagdad Theater on March 3, 2010. Ignite Portland and other Ignite events in cities across the U.S. give presenters five minutes and 20 PowerPoint slides to deliver an enlightening message.

Dube’s presentation will focus on user research she conducted as part of a medical device design project. She spoke to 20 heart patients who might need the device, learned about their home environment and observed how they manage their health. One user, in particular, stood out. A self-proclaimed “Bag Lady,” the woman looked at the device prototypes and gave some powerful insights to the research questions.

For her, it wasn’t enough to just have a device that worked. She wanted a device that made her feel strong. “The key takeaway from this interview was that making something easy to use doesn’t necessarily equal meeting the needs of an end user,” explains Dube.

Evantage Consulting combines qualitative research, like user experience interviews, with quantitative techniques to reveal ways to make products more accessible and useful to diverse audiences.

For information about attending Ignite Portland or to watch videos or presenters after the event, visit http://www.igniteportland.com.

About Sheetal Dube
For more than fourteen years, Dube has been designing user experience methodologies that help clients learn how their customers can more meaningfully connect with mobile devices, websites, software and print media. Dube effectively applies the lessons learned through user experience testing across all product development disciplines. As a result, she helps deliver customized, actionable plans for clients like Medtronic, Ameriprise Financial, Westlaw and others.

In addition to leading teams that conduct user experience testing, Dube also coordinates with outside design and technology vendors, manages client relations and mentors colleagues. She holds a master’s degree in industrial design from the Indian Institute of Technology, Mumbai and a bachelor’s degree in applied arts.

Dube and other Evantage user experience consultants blog about user experience design at http://userexperience.evantageconsulting.com.

About Evantage Consulting
Evantage Consulting solves complex problems creatively to help business leaders realize breakthrough results and deliver successful new products and services. The firm applies its strong analytics orientation across a holistic spectrum of data to create highly usable, intuitive and marketable products and services. Evantage specializes in user experience and analytics, integrated web strategy, business performance consulting and innovations in health care.

Founded in 1999, Evantage Consulting is headquartered in Minneapolis, MN. For more information, visit http://www.evantageconsulting.com . Evantage Consulting is also proud to be a two-time winner of the Minneapolis-St.Paul Business Journal’s Great Places to Work award.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

ROBIN CARPENTER
Visit website