Coffee Lovers Get Personal with Beanstock Coffee

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Beanstock Coffee is announcing new innovations: personalized coffee blends, Coffee Club, the Beanstock Beans rewards program, along with a recently redesigned and relaunched website.

People love to talk over and about coffee; where it's from, how it's roasted, what types they prefer and more. Coffee is a personal experience and for over 14 years, since its early days in its hometown village of Wellfleet, MA (Cape Cod), Beanstock Coffee (http://www.beanstockcoffee.com) has embraced this philosophy. That is why Beanstock is proud to announce the next step in the "personalized coffee experience" with three innovations: personalized coffee blends, its new Coffee Club and the Beanstock Beans rewards program.

Beanstock has embodied its slogan "Coffee is Personal" by creating deeply flavorful, custom roasted blends featuring fair trade and organic Arabica beans, while at the same time creating and sustaining great relationships with its customers. Now, inspired by its conversations with customers or, more aptly put, friends of Beanstock Coffee, the motto "Coffee is Personal" takes on a new twist.

Beanstock's recently redesigned and relaunched web site allows customers, with just a few clicks, to select from dozens of amazing coffees and surprise friends and family by personalizing the label just for them! That's right - imagine the look of surprise and delight when they open a bag of "Bob's Brew" or "Mom's Birthday Blend" or whatever you create! Additionally, Beanstock's new Coffee Club allows frequent buyers to indulge regularly with coffee "subscriptions" - just pick your favorites with the frequency you'd like them delivered and they'll do the rest.

The state of the art e-commerce web site, designed by Boston's e-commerce design agency Polar Design (http://www.polardesign.com) features an updated design and interactive features like the home page Flash animation that guides users into the coffee personalization process.

Finally, in the spirit of spreading a personalized coffee experience to everyone, Beanstock is excited to offer free shipping and a ceramic logo mug on the first order of any new customer who orders at least 2 bags of coffee! But act fast, this offer* ends March 31st, 2010.
*Offer good for web orders only.

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Demi Tetrault
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