Club Assist Announces New VP for Battery Service

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William Howell to lead mobile replacement service for West

Club Assist announced today that William Howell will lead the U.S. Western Region for the mobile battery service, responsible for more than 400,000 mobile battery replacements annually.

A veteran of the roadside assistance business, Bill most recently spent more than 18 years perfecting the mobile battery service at the Automobile Club of Southern California in Costa Mesa. He has successfully implemented the program in Southern California as well as Texas, New Mexico, Hawaii and Alabama, and has provided consultation on program development to AAA Washington, CAA South Central Ontario, and AAA Northern California, Nevada and Utah. His unique expertise was leveraged within the AAA organization as a representative on many association committees and as a frequent conference speaker.

“Acquiring Bill's talents to support the AAA clubs in the west reinforces Club Assist's goal to be the expert in the mobile battery service,” says Don Felts, Chief Operations Officer of Club Assist North America. “Not only is Bill an expert in this business, he also has a thorough understanding of the unique needs of AAA clubs and service providers.”

Club Assist North America provides support to the mobile battery service for 40 of the 41 AAA clubs and all of the Canadian Automobile Association affiliates, as well as providing support to auto clubs in Australia, New Zealand, Belgium, Luxembourg, France, Germany, Norway and the Netherlands.

About Club Assist: Australian owned, Club Assist specializes in the supply, storage, distribution and installation of automotive batteries, automotive glass, alternators and starter motors to automobile clubs and their members globally. Club Assist partners with more than 70 automotive clubs worldwide and is supported by more than 6,000 personnel and service providers. Club Assist’s mission is to provide automotive clubs and their members with exceptional service anywhere, at any time across the globe.

For further media enquiries contact: Public Relations John Strahan +61 3 9797 8666 / john(dot)strahan(at)clubassist(dot)com(dot)au or visit us at:


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John Strahan
Club Assist
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