Mongoose Metrics First and Only Call Tracking Provider to Integrate Phone Call Data with Google Adwords Platform

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Collaboration Gives SEO/SEM Professionals Transparency in Determining Which Keywords Drive Phone Calls

Mongoose Metrics, an enterprise-level call tracking solutions provider, today announced a clever, useful tool for the millions of marketers who use Google Adwords. The company’s proprietary technology allows Google Adwords users to quickly and easily aggregate offline conversion information (phone calls) with online conversion data (clicks) to illuminate which keywords are driving phone calls. For the first time ever, marketers can view a complete picture of their online spending -- and conversions –with an integrated platform showing phone call data alongside Adword data in the Google Adwords Placement Performance Report dashboard.

“Our goal in developing this tool is to make it easier for marketers to immediately implement intelligent decisions about their keyword spending,” says Bradley Reynolds, chief executive officer of Mongoose Metrics. He adds, “Sophisticated marketing professionals don’t want to waste time trying to figure out how to marry this data on their own or spend time looking at more than one report. With our solution they can reduce the steps and get instant feedback about their online spending.”

Key features and benefits of Mongoose Metrics’ Google Adwords integration:

  • Change your ad spend on the fly from one interface with no need for external pages or programs.
  • Drill down to the keyword level for a holistic view of your online and offline conversions.
  • Quickly compare the return-on-investment of your offline conversions to your online conversions.
  • Mongoose Metrics is the first and only provider to integrate offline conversion information directly into your Google Adwords reports.

About Call Tracking:
Call tracking is one method of lead generation measurement that brings substantial and highly measurable insight to the issue of understanding online-to-offline (web-to-phone) conversions. It enables clients to migrate from merely tracking the number of phone calls they receive from online advertising campaigns to understanding each caller’s online behavior and buying persona.

Call tracking (with local or toll-free numbers) enables businesses to answer formerly mysterious marketing questions such as:

  • Do my Web marketing campaigns generate phone calls?
  • Do these phone calls generate revenue?
  • Do certain pages or sections of my website cause visitors to pick up the phone? Do they take action over the phone?
  • Do prospects who call end up back on the site? Do they end up purchasing online?

More importantly, call tracking allows businesses to calculate financial success for every form of advertising they are paying for. With call tracking, marketers now have an increasingly powerful tool to not only measure -- but also analyze -- offline conversions (phone calls) to more effectively determine success and make informed spending decisions.

About Mongoose Metrics:
Mongoose Metrics is a privately-held company based in Independence, Ohio and was founded in 2007 by information technology and telecom veterans, Stephen Abbey, Bradley Reynolds and Jeff Tirey. The company developed the industry’s first patent-pending phone call tracking technology which integrates phone call reports into third party web analytics packages such as Webtrends, Google Analytics™ and Omniture SiteCatalyst.™ The company’s innovations also include keyword level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls. In 2010, the company expanded its service coverage area to Canada and the United Kingdom. For more information about Mongoose Metrics products and services visit or call 1.877.784.0496.


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Kathleen Colan
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