Vendavo Adds Former SAP Chief Customer Officer Ed Lange to Board of Directors

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Former chief customer officer of SAP joins Vendavo Board

Vendavo’s solutions have helped deliver overwhelming value to the company’s global customers through strategic, industry-specific differentiation for price management and price optimization requirements.

Vendavo®, the leading provider of business-to-business price management and price optimization solutions, today announced that Ed Lange, former chief customer officer of SAP, has joined its board of directors.

“With his experience in a broad range of senior leadership positions at one of the largest software companies in the world, Ed brings an incredible wealth of knowledge and wisdom to Vendavo,” said Al Crites, chief executive officer, Vendavo. “We are honored that he chose to serve on Vendavo’s board, and his guidance will help drive our next phase of growth.”

“Al and his team have done an incredible job growing Vendavo and establishing the company as a leader in strategic price management and price optimization solutions. I look forward to working with the Vendavo executive team and my fellow Board members in helping Vendavo achieve their growth targets and become the dominant solution provider in this important segment,” said Ed Lange. “I have seen first-hand how Vendavo’s solutions have helped deliver overwhelming value to the company’s global customers through strategic, industry-specific differentiation for price management and price optimization requirements. Furthermore, I am impressed with Vendavo’s unwavering commitment to customer success in providing value, day-in and day-out.”

Lange joined SAP in 1993. As chief customer officer he was responsible for all major customer initiatives worldwide, including customer satisfaction and oversight of the company’s strategic global customers. In addition, he was responsible for SAP’s Business Process Outsourcing, Strategic Business Development and Customer Operations organizational units. Prior to this role, Lange was SAP’s executive vice president of sales and marketing for the United States, responsible for US sales, channels, alliance partners, hosting and marketing management activities for SAP America, Inc. His previous leadership roles at SAP also include senior vice president and general manager for the Manufacturing Sector-US, senior vice president for Global Supply Chain Management, senior vice president and general manager for Discrete Manufacturing-US, vice president of global accounts-US and vice president, Midwest Region. Prior to joining SAP, Lange held sales and senior management positions with firms in the enterprise software, consulting and technology industries, including Andersen Consulting (now Accenture), Firepond, Management Science America and Burroughs Corporation.

About Vendavo
Vendavo is the leading provider of price management and price optimization solutions for business-to-business companies worldwide. Vendavo Enterprise Pricing Suite solves pricing problems by giving businesses true enterprise-wide control of their entire pricing process. It combines pricing science, pricing best practices, and enterprise-class pricing software to drive small improvements in average prices at every stage of the pricing process, from segmentation to deal close. Together, these improvements deliver big increases in profits – from 10% to 30%. Vendavo is the enterprise pricing solution of choice for more than 140 customer divisions at some of the world’s biggest names in chemicals, high-tech and industrial manufacturing, consumer products, mill products and distribution. SAP resells the Vendavo solution to its customers under its own name, SAP Price and Margin Management. To learn more, or to request information, visit http://www.vendavo.com.

Media Contact:
Gretchen Bender
Greenough Communications for Vendavo
gbender (at) greenoughcom (dot) com
617-275-6526

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vendavo
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