Princeton Film Director Completes 'Docu-Spot' on Personal Care Products

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Nexus Media uses film and video production, photography, and graphics for businesses, nonprofits and universities

When the Jersey shore crowd was closing up their summer homes for the season, one New York-trained, Princeton-based film director was conducting a film shoot at a Point Pleasant, ocean-front, location. His production: a short video highlighting the value of preservatives in personal care products. The docu-spot, completed recently by Nexus Media (http://www.NexusMediaSite.com) for the Personal Care Products Council (PCPC), highlights the rapid rise of new media as a key part of any organization's marketing mix.

Nexus founder, Robert Orlando, is emerging as a leader in this "docu-spot" genre. Orlando created the new spot "Preserving Beauty," http://nexusmedia.smugmug.com/Fashion/Preserving-Beauty/10217399_VJQFb#795531213_RbcxS-A-LB, shooting in Point Pleasant and editing in his Princeton studio. As the founder and head of Nexus Media LLC., Orlando applies high end filmmaking and commercial production techniques to trailer length video spots created not only for TV but also universities, companies, associations and nonprofits. Over the past year Nexus Media has created similar videos for Princeton University and Children's Futures.

Orlando's career has included commercial spot work for the likes of Merrill Lynch, Harley Davidson, and PBS, as well as direction of feature-length films and documentaries (Moment In Time, 2000). His Nexus Media firm, which launches a new multi-media web site this month, specializes in film, photography, and graphic design. The new web site features samples of Orlando's work.

With the expanding digital world, the use of video for fundraising, advocacy campaigns and employee awareness becomes easier and more prevalent via social media and other web-based technologies. New Jersey clients are responding enthusiastically to the artistic sensibilities Orlando brings to such assignments.

"On the video side, it is no longer effective simply to describe an organization or product unimaginatively through talking heads," says Orlando. "Developing a creative idea, based on a real understanding of an organization's mission, is my first step. The next challenge is to translate that mission or goal into powerful visuals through a short, commercial-like strategy, which connects with a viewer's mind and emotions."

Having spent parts of his career in New York, the Boston area and South Florida, Orlando settled in Princeton drawn to the region's diverse professional community, friendly lifestyle and deep academic roots. An artist-academic, Orlando earned his bachelor's from the School of Visual Arts and did graduate work in Greco-Roman religious history.

"I see Princeton to New York as a Florence to Rome, a small town with big possibilities" adds Orlando. "I love the opportunity to grow long-term relationships where trust is the key. I also think the blend of nonprofit, business, artistic and academic leaders that Princeton offers is virtually unmatched anywhere."

In addition to his many past projects, Orlando has also been working for several years on a groundbreaking documentary deconstructing the truth about Apostle Paul, which he expects to complete and distribute in 2010, and has recently completed a screenplay, entitled Centurion, on the epic defeat of the Roman army at Teutoburg.

To view samples of Orlando's docu-spot and other work, and learn more about Nexus Media, visit http://www.NexusMediaSite.com.

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