TruEffect Partners with Hosting.com for an Innovative Datacenter Solution

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TruEffect™, a provider of relationship advertising solutions for online advertisers and agencies, today announced the migration of its Denver datacenter to Hosting.com, a leading provider of hybrid hosting, business continuance and compliance solutions.

TruEffect™, a provider of relationship advertising solutions for online advertisers and agencies, today announced the migration of its Denver datacenter to Hosting.com, a leading provider of hybrid hosting, business continuance and compliance solutions. Hosting.com's new Denver facility features N+1 redundant power, power feeds, and network carriers to ensure the highest performance and reliability for TruEffect's Central US ad serving farm and data warehouse.

TruEffect™ provides global advertisers with high-volume, web-wide media services through its enterprise caliber delivery platform encompassing ad server farms in Los Angeles, Denver, Atlanta and New York, and two in Europe. Their high level of service commitments to leading advertisers requires the utmost in reliability, making Hosting.com a perfect fit.

TruEffect's Relationship Advertising approach allows advertisers to recognize their customers and prospects wherever they buy media on the web, dramatically increasing results and reducing waste. This game-changing technology enables advertisers to use the marketing data they already have to respond with the most relevant message possible. Its transparent first-party approach to serving ads has been recognized by the Federal Trade Commission in their Staff Report on Behavioral Targeting as "more likely to be consistent with consumer expectations, and less likely to lead to consumer harm."

Hosting.com's geographically-dispersed and interconnected datacenter network provides partners and their clients with unprecedented reliability, security and migration services. For more than 12 years, Hosting.com has led the hosting industry with innovative cloud, dedicated and colocation services and solutions. Their latest innovation connects Hosting.com colocation solutions to the Cloud Enterprise and Cloud Dedicated solutions via a private dedicated network, providing colocation clients with additional computing resources, disaster recovery, and business continuity services.

ABOUT TRUEFFECT, INC.
TruEffect™, innovator and provider of the only Relationship Advertising Platform, offers the first advertising solution that turns every ad impression into a one-to-one consumer engagement, delivering the insight, lift and control of direct marketing. Headquartered in Broomfield, CO, TruEffect's TruConnect™ platform is powered by the patent-pending DirectServe™ Technology, and has turned the tables to favor the advertiser and enhance consumer privacy by eliminating the aggregation of data across companies.

The TruConnect™ suite of products features Relationship Targeting, a Campaign Console fully integrated into Microsoft Excel®, Advanced Reporting and Analytics, and Professional Services for leading Internet advertisers and agencies. TruEffect is a Microsoft® Certified Partner. For more information visit http://www.TruEffect.com.

ABOUT HOSTING.COM

Hosting.com is a global provider of enterprise-class IT infrastructure solutions, services and facilities. Hosting.com's geographically-dispersed data centers and Cloud Super Sites coupled with the industry's top networking and connectivity technologies provide clients with the highest levels of security, reliability and support. The most recognized names in Retail, Financial Services, Healthcare, Government, Technology and Web 2.0 rely on Hosting.com's colocation, cloud hosting, dedicated and managed hosting solutions.

Hosting.com currently operates SAS 70 Type II certified datacenters in Irvine, CA; Louisville, KY; Newark, DE; San Francisco, CA; and Denver, CO.

All Hosting.com products and services are supported by 24x7x365 live expert technical support through toll-free telephone, email, and online chat. Hosting.com's Entourage Support and Migration Managers set the industry standard in customer support, consultation and responsiveness. For more information visit http://www.hosting.com.

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Layne Salter

Aaron Hollobaugh
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