The Eight Most Important Tools in a Change Management Tool Box --- The Managed Change™ Field Guides

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LaMarsh & Associates listens to its clients' feedback and the growing demand from change management practitioners across the world. Based on extensive research LaMarsh has concluded that there is a need for a comprehensive set of tools to identify resistance to change projects and is very pleased to announce an exciting new product that represents a consolidation of the core tools LaMarsh's expert consultants use to manage change

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What do change agents need to make change happen successfully? address the needs of the people impacted by the change project? Data……data about concerns and issues people impacted by change experience so that the strategic and tactical plans developed will address those needs effectively and efficiently. Knowing exactly what data to gather, how to collect it and what to do with that data once collected is at the core of effective change management.

The LaMarsh & Associates Managed Change™ Field Guides are a core component of the proven change management approach and are now available to change agents and sponsors of change.

Each Managed Change™ Field Guide includes a specific tool for data collection and techniques for analysis that leads to effective development of the Change Management Strategy. The Field Guides can be used as a complete set for comprehensive data collection of the range of potential resistance sources or can stand alone as supplements to other change management approaches. Eight Managed Change™ Field Guides and the Field Guide Overview are now available:

Current State Analysis- This one is free!
A process for determining if there is a sufficient business case in the data to satisfy the understanding of the people impacted that change is necessary

Desired State Design
A process to ensure a common, shared understanding of the future among the leadership and the people impacted.

Delta Dip Assessment
An assessment of the potential impact of a decrease (dip) in critical measurements that could occur as the change is implemented and the impact of that dip on the leadership and people impacted by the change.

Key Role Map Assessment
Identification and assessment of all Target populations and Sponsors to ensure that the people impacted get the attention necessary to successfully change.

Multiple Change Impact Assessment
This assessment provides a comprehensive and integrated picture of the multiple changes demanding the attention and energy of the Target populations and the impact of those multiple changes on your change project.

History Audit
An analysis of the way previous changes were perceived and the conclusions people draw about the organization’s capability to make the current change happen successfully.

Culture Audit
A comparison of the beliefs and behaviors in the Current State and those required in the Desired State and the degree of change in the Culture required.

Resistance Analysis: the InfoMatrix
The Resistance Analysis tool, the InfoMatrix or Resistance Matrix, is the repository for all of the resistance data for each Target or Target group impacted by the change. The InfoMatrix is the source document for determining the focus of each resistance mitigation solution.

Special Introductory Offer: As LaMarsh & Associates launches this important program, it is making the Current State Analysis Field Guide and the Managed Change™ Field Guide Overview available at no charge. The other Field Guides can be purchased for $35USD each or $185USD for the entire series

To get the free Current State Analysis Field Guide and Managed Change Field Guide Overview or to order the series, please contact Nicole Sturznickel at 312-434-1349 or AMEX, Visa & MasterCard only. For more information:

About LaMarsh & Associates, Inc. LaMarsh & Associates, Inc. is a change management consulting and training firm that for nearly 30 years has been a pioneer in the management of change. We focus solely on providing strategic and tactical change management consulting and learning services to our clients. LaMarsh & Associates has a reputation with its clients for delivering more than expected in every consulting engagement. Our work is always well scoped with an exit strategy in mind. And, while we are providing consulting services, we are also actively transferring skills of applying Managed Change™ to the client’s project team. The long-term net result is that our clients become less dependent on LaMarsh & Associates (or other consulting firms) for managing and owning their own change projects in the future.


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Nicole Sturznickel
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