Houston, TX (PRWEB) March 1, 2010
Mattress Firm is pleased to announce they have joined forces with Upside Group Franchise Consulting to expand their franchise base.
Mattress Firm, based in Houston, TX, is the nation's leading specialty retailer of conventional bedding and sleep related products. The sleep industry is growing, with the mattress business in the U.S. representing $13 billion in sales every year and the specialty store category continuing to be the fastest growing retail segment in the industry, outpacing furniture and department stores. Mattress firm currently has more than 500 stores in 38 markets and is maneuvering to expand their ability to reach customers by adding new franchise locations throughout the United States.
Upside Group Franchise Consulting is a full service, boutique franchise consulting firm with offices across the country. They have a handpicked, professional staff with decades of franchise experience from all disciplines of the franchise industry. Upside Group Franchise Consulting offers their clients a full suite of franchise services including innovative franchise marketing programs, outsourced franchise sales, franchise sales training, franchise lead screening, franchise manuals, franchise marketing collateral, and award winning web design. Headquartered in Scottsdale, Arizona, Upside Group Franchise Consulting regularly speaks at International Franchise Association events, serve as contributing writers for several franchise industry publications and have instructed at Nova University, the nation’s leading institution for higher education in the franchise industry.
In the coming decade, the sleep industry is expected to maintain its strong market potential and is predicted to experience steady growth. The combination of Mattress Firm’s strong brand recognition and proven business model, and Upside Group Franchise Consulting’s comprehensive franchise systems, will drive an aggressive growth strategy that will capitalize on the sleep industries market expansion.