San Francisco, CA (PRWEB) March 1, 2010
Kerr Drug, one of the most recognized and respected names in the chain drug industry, and AdPerk, leading provider of strategic video merchandising solutions for retailers, today introduced Kerr Drug Video Rewards, a new marketing platform that leverages existing suppliers’ video to engage customers who are researching purchase decisions online. Available on http://www.kerrdrug.com, Kerr Drug Video Rewards allows customers to select and watch videos from a variety of brands to earn offers and valuable information. Participating suppliers are now able to use video to bridge the gap between the Internet and stores by communicating with customers online and motivating purchase with coupons or other offers.
As brands increasingly shift marketing dollars online, drawing a direct connection between online exposure and its impact on retail purchases is a challenge for brands battling highly scrutinized and tightened budgets. Kerr Drug Video Rewards provides brands the ability to quantify the success of their campaigns beyond reach and frequency to resulting sales and coupon redemption. Additionally, regular reports index customers by registration information including demographics and behavior (video choice and offers earned or printed) so brands understand exactly who their customer is.
“Video is powerful. In fact, so powerful that many of our suppliers have already invested in the creation of video. Their problem is distribution and how to use it to sell more products,” said Bill Baxley, Kerr Drug Sr. Vice President Merchandise & Marketing. “Kerr Video Rewards is a win-win for customers and suppliers. Not only is it a resource for customers looking for more information, but it offers suppliers an accountable environment where their video can make an meaningful impact.”
“As brands look for cost effective solutions to deeply engage customers, it is critical to leverage existing marketing assets and deliver value to customers beyond product and price,” said Barry Soicher, CEO of AdPerk. “All AdPerk video merchandising solutions are opt-in programs where customers choose to participate so advertisers know their investment is reaching the most relevant and motivated customer on the Web.”
Early brand participation in Kerr Drug Video Rewards consists of a strong variety of Kerr Drug suppliers (including Bayer, Bic, Novartis, Pharmavite) and major brands (including Ensure®, TRESemme, Huggies®, Kleenex®).
See the live Kerr Drug Video Rewards platform here: http://www.kerrdrug.com
AdPerk is the leading provider of strategic video marketing solutions for retailers. Focused on helping brands deeply engage customers in a measurable way, AdPerk facilitates environments where brands can index their video and connect it with interested customers researching purchase decisions online. AdPerk video solutions deploy video, information and value to millions of opt-in customers to help them make informed choices. Headquartered in San Francisco, AdPerk is committed to raising the bar of traditional advertising methods. For more information about AdPerk, visit: http://www.adperk.com
About Kerr Drug
Kerr Drug is one of the most recognized and respected names in the chain drug industry. With its roots in the Carolinas and headquarters in Raleigh, N.C., Kerr Drug's strategic direction is founded in its unique ability to provide patients, the medical community, and health plans access to the most comprehensive and convenient health and wellness offering in the industry.
With a mission to be the most comprehensive provider of pharmacy and related healthcare services, while continuing to be the most reliable provider of health-related and convenience items, Kerr is currently providing services that far exceed the traditional drug store mix. For more information, please visit