Perfect Market Promotes Social Media Expert Sheigh Crabtree

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Award-winning journalist gets compelling content to the top of search results.

Perfect Market announced today that it has promoted Sheigh Crabtree to Vice President of Audience Development. An early innovator in online journalism and digital media marketing, Crabtree joined Perfect Market in February 2009 as Director of Content Development.

Prior to joining Perfect Market, Crabtree was News & Programming Director for Entertainment at, where she oversaw five of the site’s top 10 performing blogs, in addition to overseeing, the Los Angeles Times' premier Oscar and awards site. In 2008, she served as Deputy Commissioner on a Get Out the Vote effort organized through for the California for Obama campaign. Earlier, from 2000 to 2006, she was New Media Editor at the Hollywood Reporter, where she also served as film reporter and penned the weekly Cinema Technology column. There, Crabtree’s efforts earned her the Robert Wise Award for Outstanding Journalism.

“Sheigh has combined the skills of a master journalist with the best techniques in new media and social media optimization,” said Julie Schoenfeld, President and CEO of Perfect Market. “Her deep understanding of news and news cycles has enabled her to bring compelling content to the top of search results (and ravenous viral audiences). In her new role she will expand our services in helping our clients maximize the value of their large content libraries.”

Crabtree graduated with honors from Smith College.

About Perfect Market

Perfect Market, Inc. helps publishers create additional value from their online content libraries with little effort and no risk. Perfect Market, a network company of Idealab, builds on Idealab's achievements in the search industry such as its creation of the paid search model through Overture Services, acquired by Yahoo! in 2003. Perfect Market, Inc. is based in Altadena, CA. For more information, visit and follow us on Twitter: and LinkedIn:


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Rob Wyse
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