Quality and Innovation Keep PATCO Construction Up In A Down Market

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In a real estate market overcome with negatives, PATCO Construction, a Southern Maine homebuilder, has found a way to shine. By embracing a new "Woman-Centric" approach in everything from product design to product delivery, PATCO has taken the lead in its market.

“For PATCO, I think it’s the classic – right price, right product, right time,” says Patterson.

PATCO Construction believes 2010 will be the year that more and more families finally say, “Yes!” to building their new dream home. Prospective home buyers, disheartened by the cloud of gloom that’s hung over the housing market for months, are more than ready for a ray of sunshine – and PATCO is determined to provide it. Exciting new products and services, introduced by the company in late 2008, have put the fun and adventure back into the home buying experience – and PATCO has the contracts to prove it!

Since the housing market began its downturn in the fall of 2006, PATCO, a Southern Maine based company, has had to overcome some significant challenges. For many prospective homebuyers the dream of building a new home remained strong, but financial concerns prevented that dream from being realized. “There were several factors hampering families from moving forward,” said Mark Patterson, PATCO Co-owner. “Prices were going up on everything, loans were more difficult to obtain, and for those wanting to upgrade, selling their current home was taking much longer.” The company, fueled by a team passionate about building and determined to offer homebuyers the best value, took several innovative steps to dramatically improve their “product.”

With over 26 years of building experience, PATCO has a long history of delivering quality construction and excellent service. Still, Patterson knew that in a down market, giving customers more for their money was the key to surviving – and thriving. “We looked for new ways to add more value to our product,” said Patterson. “What features would help to make a family’s new home “work” better? What cutting-edge products could we incorporate that would save them time and money?” Patterson found some of his answers in a bold new design concept call Woman-Centric Matters. Studies identified women as the primary decision maker in most home buying decisions by a whopping 91%. “When we looked at home design from her perspective, we were blown away,” explained Patterson. “No matter what your gender – rear foyers, “drop zones”, and walk-in pantries – are simply great design features.” Patterson took the leap.

In November 2008 PATCO became the exclusive Woman-Centric builder for Southern Maine and New Hampshire. PATCO’s Arbor Series homes, with Woman-Centric features and a price tag starting at just $111,900 were an immediate hit. “For PATCO, I think it’s the classic – right price, right product, right time,” says Patterson. PATCO’s remarkable Woman-Centric design series and one-of-a-kind New Home Personalization Studio opened the door for still more innovative consumer resources. Virtually every aspect of PATCO’s branding, from it’s emotionally centered print advertising to it’s warm and welcoming website, reflect the company’s change in perspective.

By the end of 2009, this combination of unique design, price point, and marketing presentation resulted in 30 signed contracts for PATCO, a 50% increase over 2008 sales! Mark Patterson, isn’t surprised. The response from both customers and real estate professionals has been overwhelmingly positive. As one recent Studio visitor exclaimed, "What a delight to see PATCO introducing Woman-Centric features! As a working Mom I really appreciate the thought they put into finding ways to save me time and money!"

PATCO’s success is proof that even in a down market, if a company listens to the needs of its customers and takes action to meet those needs, success will surely follow.

For more information please visit http://www.patcoresidential.com or call (207) 324-5574.

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