San Francisco, CA (PRWEB) March 1, 2010
Marin Software, provider of the leading paid search management application for advertisers and agencies, today announced that Wister Walcott, co-founder and vice president of products, and Joel Hall, product manager, will share their insights as panelists at SMX West 2010 in Santa Clara, California.
Walcott will join the panel entitled “Measuring How Search Ads Drive Offline Conversions.” The group will discuss strategies and techniques for measuring the effectiveness of search marketing campaigns that drive offline sales. The panel will be held Thursday, March 4, 2010 from 11:30 am – 12:30 pm.
Hall will present on the panel entitled, “Landing Pages & Multivariate Testing to Increase Conversions,” to be held from 10 – 11:15 am on Thursday March 4, 2010. In this session, Hall and the panelists will discuss testing alternative versions of landing pages with multivariate testing tools that can lead to dramatic increases in conversion.
About Marin Software:
Marin Software provides an enterprise-class paid search management application for advertisers and agencies. Marin Search Marketer®, designed for those spending at least $100,000 monthly on paid search, addresses the workflow, analysis, and optimization needs of large-scale advertisers and agencies, saving time and improving financial performance. Over 175 companies are running on Marin Software, including some of the world's largest interactive agencies and advertisers. Marin's clients manage over $850 million of annual paid search spend in the Marin Search Marketer application.
The Search Marketing Expo - SMX conference series is produced by Third Door Media, Inc. Third Door Media's mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful. Search Marketing Expo conferences are held around the world and include: SMX West (Santa Clara, CA), SMX East (New York City), SMX Advanced (Seattle, WA and London, England), SMX Munich, SMX Sydney, SMX Toronto, SMX Paris, SMX Xiamen (China) and SMX Stockholm. Third Door Media publishes Search Engine Land, the leading search marketing news and analysis site. The company also produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services, and operates Sphinn.com, a social news site that allows search and internet marketers to share news stories, participate in subject-specific discussion forums, and build their professional networks.