Sutter Home's #1 Retail Wine Promotion Celebrates 20 Years

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America’s favorite wine brand marks two decades of successful marketing with Build a Better Burger Contest 2010®

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The cookbook also celebrates the 20th anniversary of the Build a Better Burger Contest and Cookoff and highlights some of the deliciously creative burgers we’ve (judged) over the years.

Twenty ten marks the 20th anniversary of Sutter Home Winery’s Build a Better Burger® Contest and Cook-Off, the most distinguished nationwide, in-store marketing promotion and recipe contest. In celebration of its success, Sutter Home is launching the 2010 program with a 20th anniversary cookbook, innovative consumer social media and a $100,000 prize for America’s Best Burger.

Drawing close to 10,000 recipe entries each year, Sutter Home’s Build a Better Burger Contest and Cook-Off has become one of the longest-running cooking competitions in the country. The burger contest launched at Sutter Home Winery in Napa Valley and aimed to promote the lifestyle of pairing everyday foods with Sutter Home’s quality and affordable everyday wines. Pairing Sutter Home wines with America’s favorite food—the burger—dispelled the notion that wine was reserved only for special occasions. The contest was also one of the first cross-marketing promotions to partner with complementary food brands. Sutter Home has cultivated strong relationships with top grocery brands including California Avocado Commission, Real California Cheese, Colavita U.S.A., T. Marzetti Company's New York Texas Toast, McIlhenny Company Tabasco Chipotle Pepper Sauce, National Cattlemen’s Beef Association, Weber Grilling Spices, and BIC USA among others through the marketing efforts of Build a Better

Hitting the bookstores in March 2010 is the Burger Parties cook book (Ten Speed Press), written by Build a Better Burger Contest Head Judge James McNair and Sutter Home Executive Chef Jeffrey Starr. “We know how much people love burgers, so we wrote this cookbook to help them enjoy and experiment with big flavors that turn a basic burger into a gourmet feast,” said Starr, who has seen thousands of enticing burger recipes. “The cookbook also celebrates the 20th anniversary of the Build a Better Burger Contest and Cookoff and highlights some of the deliciously creative burgers we’ve (judged) over the years.”

The book features 16 themed party ideas, complete with appetizers, burger main courses, side dishes, desserts, wine-based cocktails and wine pairings. It also includes entertaining tips for hosts and hostesses: table decorations, music suggestions and flower arrangements.

Wendy Nyberg, senior director of marketing for Sutter Home, has directed the competition for the past seven years. “In celebration of 20 very amazing years, our Build a Better Burger Cook-Off is going to be loaded with celebrity judges, a $100,000 grand prize and the top 10 burgers from across the country,” said Nyberg. “We’re also engaging our consumers and biggest fans of the cook-off through the newest technology in social media and smart phones.”

In addition to initiating new Twitter and Facebook sites for the Build a Better Burger Contest, Sutter Home has developed a mobile tag that engages consumers with the contest website through their smart phones. New videos featuring Chef Jeffrey Starr give contest hopefuls tips on how to submit a winning burger. Fans and followers of the cook-off will get up-to-the-minute results on Facebook, Twitter and the Sutter Home blog as the burgers are being judged at the cook-off.

Sutter Home’s Build a Better Burger Cook-off opens March 1 and will take entries through July 31. The cook-off will take place on Saturday, September 25, 2010, at Sutter Home Winery and one contestant will win the $100,000 grand prize.

For rules and other information, visit

Trinchero Family Estates is wholly owned and operated by the Trinchero family, Napa Valley vintners since 1948. The company produces more than 22 brands of wine including Sutter Home, Trinchero Napa Valley, Main Street, Napa Cellars, Terra d’Oro, Montevina, Trinity Oaks, Folie à Deux, Ménage à Trois, and the number one alcohol-removed wine, Fre. The company also imports Angove Family Winemakers and Little Boomey wines of Australia, and markets and sells the Three Thieves and Joel Gott brands.


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