Adds SEO Focus to Further Benefit Writers & Editors from Growing Role of Search in Online Content

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Respected Writer and Search Strategist Aaron Bradley Joins in Newly Created Senior SEO Position Media Inc., a global content site that provides consumers with trusted and reliable information, announced it will be expanding its use of search engine optimization (SEO) to help its writers and editors build quality content online that is more apt to be found by search results. Suite101 has hired writer and search strategist Aaron Bradley as SEO Director to implement the new tactics and strategies.

The newly created senior position will help the company’s writers and editors benefit from opportunities related to the growing role of search in the creation of articles for Suite101. As Director of SEO, Bradley will be responsible for educating editors about keywords and search terms, and help them to strategically tag stories submitted by’s growing writer base. Suite101 is known as a great source of SEO learning for writers. Bradley intends to expand on this by building better online tools for writers and creating advanced learning opportunities to help them succeed at SEO.

"Making sure well-written articles get found online involves continuous hard work and search engine knowledge," said Peter Berger, CEO and President of Media Inc. “We know that in order to help our writers get their stories found, we need to increase our expertise in the area of search. Aaron is a respected expert in this area and he’s also a teacher. It’s a huge plus for writers to have an in-house expert resource who can share what they know with our writers and editors, while also making sure our sites are architecturally sound.”

“I look forward to working with the thousands of quality writers that make the Suite101 sites such an important resource for people, and so rightfully attractive to search engines,” said Bradley. “I’m committed to ensuring these great articles are made easy to find by search engines. In concert with this effort, I’m also committed to making sure Suite101 writers receive the maximum exposure and remuneration for their work.”

Bradley began his web-related career in 1995 as a librarian at the Canadian Forces Command and Staff College Library in Toronto, Ontario. Over the next decade Bradley worked as web designer, creating sites such as, an industry-leading mining information portal. In addition, Bradley held roles as Search Engine Marketing Manager at online entertainment site, and SEO Manager for online jewelry retail sites and (Internet Top 500 Retailer). Bradley also is a regular contributor to the “In-House” SEO column for Search Engine Land. He also pens his own blog at SEO Skeptic, founded Montreal SEO Meetup group.

About is known in the online writing world as a respected site where freelance writers and journalists, as well as home-based experts, write and publish short fact-based articles. Suite101 features 20 sections such as Business & Finance, Film & TV, Health & Wellness, Travel, and Food & Drink. New articles are posted daily and advertising revenue is shared with writers. This “dividend” or royalty style payment happens each month even if a writer adds no new articles. In July 2009, a 29 year-old part-time Suite101 writer set a monthly earnings record of $5,000 from her articles on

About Media Inc.
Suite101 is considered one of the most respected curators of original content. This takes the form of great articles posted by 8,000-plus writers on Suite101’s four sites:,,, and Media Inc. is a private Canadian company based in Vancouver, British Columbia with offices in Berlin, Madrid and Paris. It has been a successful consumer internet operation for over thirteen years and has an international full-time staff of 30 with 40 editors working around the world. The company is co-owned by Burda Digital Ventures of Munich and Vancouver-based Internet entrepreneur Dr. Boris Wertz of W Media Ventures.

Over 27 million people visit Suite101 sites each month. is a Quantcast Top 100 site and was recently named to the top ten U.S. list for traffic growth by comScore Media Metrix.


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